Complex Made Simple

Millennium & Copthorne introduces new eco-lifestyle brand

Millennium & Copthorne will be launching its new budget boutique Studio M hotel concept in the Al Hail district along the Sultan Qaboos Highway in Muscat.

Millennium & Copthorne, Middle East and Africa (MEA) announced at Arabian Travel Market that it has signed two hotels in the Sultanate of Oman including the global debut of the new eco-lifestyle brand, Agarwood.

Millennium & Copthorne MEA entered into an agreement with Al Madina Hotels & Resorts, the hospitality arm of Al Madina Real Estate Company, to develop the Group’s Agarwood brand as well as a new addition to the development pipeline for its innovative budget brand, Studio M.

The signings will add to a rapidly growing portfolio that includes the recently opened Millennium Executive Apartments Muscat and the Millennium Hotel Mussanah and both projects play a key part in the company’s wider strategic plan that includes the introduction of Grand Millennium & Copthorne hotel brands to Muscat later this year. The move will result in Millennium & Copthorne becoming one of the largest hotel operators in Oman.

Due to open in 2017 in Salalah, Agarwood will be an exclusive 286 key resort encompassing a hotel, villas and apartments, all set in beautiful natural surroundings. A unique lifestyle brand, Agarwood Hotels combine modern design sensibilities with innovative and intelligent eco-friendly features whilst providing comfort and style. The resort will include an all-day specialty restaurant serving fresh produce, a wellness spa, business centre, kids’ club, retail outlets and ballroom.

In addition, Millennium & Copthorne will be launching its new budget boutique Studio M hotel concept in the Al Hail district along the Sultan Qaboos Highway in Muscat. The 302 key property, due to open in 2017 will combine a chic minimalist design, contemporary functionality and fuss free technology to cater for the new generation of independent travellers and those travellers who are “young at heart”. As well as Oman, Millennium & Copthorne plans to extend the Studio M footprint across a number of key urban locations across the GCC.

Ali Hamad Lakhraim Alzaabi, President & CEO, Millennium & Copthorne MEA says, “We are not only delighted to strengthen our presence in Oman but we are even more delighted to extend our relationship with our trusted partners in Al Madina Real Estate. The signing will make us one of the largest hotel operators in the Sultanate and we believe that the major tourism and infrastructure projects will support our hotel developments in Oman.”

Eng. Abdul Rahman Barham, CEO, Al Madina Real Estate comments, ““We are excited to be pioneers with the launch of the Agarwood brand in the region and we believe it is a concept that will perfectly complement the natural beauty of Salalah. We are also pleased to further strengthen our ties with Millennium & Copthorne with both developments and combine unique locations with complementary unique offerings.”

Alzaabi added, “We are pleased to introduce the Agarwood brand to the market. A dynamic new concept that was both researched and developed specifically for this region. Agarwood has a range of features unique to our portfolio, and is also entrenched in strong cultural symbolism through its origins to Oud. It is a hotel concept that addresses the needs and expectations of Omani, GCC and international travellers in the popular getaway and tranquil destination of Salalah. We have been very selective in how we develop the brand and we feel that we have the perfect location in Salalah, Oman and an Owner that shares a common vision for the project.”