Nexa, the Dubai-based integrated digital marketing specialist, has appointed Dan Cross as the General Manager of Nexa Hospitality, the company’s new hospitality division.
Dan will lead Nexa’s development of the company’s presence in this key vertical sector in the Middle East, where the company already works with many of the region’s leading hotel and travel brands.
Dan Cross brings to Nexa his extensive experience in the tourism, hospitality and related industries in the Middle East and Africa, where he has specialised in marketing for leading hotels and online travel. His professional experience, which includes Territory Manager Middle East & Africa for TripAdvisor, also includes roles as a member of the judging panel for the Saudi Excellence in Tourism Awards and he has been a keynote speaker at many of the region’s leading industry events.
Commenting on the new appointment, Amit Vyas, Chief Executive Officer of Nexa, said: “Dan brings outstanding hospitality and travel marketing expertise in the region to Nexa and we are delighted to announce his appointment as head of Nexa Hospitality. We have built a strong core digital marketing business based on the regional hospitality industry to the level where we can now develop a dedicated division to focus on the sector and broaden our activities. Dan will lead a team helping clients manage and leverage the opportunities of digital transformation, which is having a fundamental impact on hospitality operations, marketing and relationships with customers.”
According to Nexa, digital marketing in the Middle East is going through rapid change and is now increasingly seeing the convergence of SEO, creative content and digital marketing, and social media. Hospitality is in the vanguard of this digital transformation.
Dan Cross, GM Nexa Hospitality, added: “Nexa is one of the most progressive digital marketing companies in the region and is constantly pioneering new ideas backed by proprietary technology. The company already has a strong hospitality track record and with this new focus on the sector, it is a very exciting time to be joining. Our aim is very simple – to broaden our market and make Nexa Hospitality the go-to agency for digital marketing for the travel, hospitality, leisure and entertainment industries in the Middle East.”