In line with its participation at the Dubai International Motor Show, Nissan held its annual fleet conference to showcase its 2016 line-up to customers, industry leaders, and partners in the region.
The event took place in Dubai over a period of two days, during which key fleet customers had the chance to experience what Nissan is offering in the coming 12 months, and give their feedback on the vehicles. A total of 43 cars were on display at the event that was held at the Meydan hotel in Dubai as a start, and then moved to Miramar hotel in Fujeirah followed by a visit to the Dubai International Motor Show.
The two-day event featured a keynote presentation by Fadi Ghosn, Chief Marketing Officer of Nissan Middle East, who gave some insights about Nissan’s brand power, and communications strategy.
“This event offers an opportunity for our clients and partners within the industry to come together and learn from each other,” said Ghosn. But what is most satisfying from holding such an event is that Nissan learns even more by listening to the feedback it gets from its business partners. We, at Nissan, are pleased to see the continuous business support and commitment from our clients towards the Nissan brand and the feedback we received over the course of two days from our new and long term clients was inspiring and informative”, he added.