Complex Made Simple

No more storage available? Smartphone problems solved!

Everyone has experienced or heard of someone who has received the dreadful: “No more storage available”, message.

Google and Microsoft have just found the solution, while Apple released support for it back in June of 2017.

Read: 7 proven ransomware best practices for Middle East financial institutions

High Efficiency Image Format (HEIF)

This new image file format, developed by the Moving Picture Experts Group (MPEG), back in the summer of 2015; It gained a lot of praise from enthusiasts and is now finally coming to our devices.

MPEG claims that this new format takes up half the space of a normal JPEG; the usual format pictures are compiled as. Also offering better quality in terms of information that a file might have.

This means you can now have more in-depth colors in pictures while also saving a lot of space.

Not only that but editing just became more efficient.

With this new format, overlays and other aspects of image transformations are no longer in the ‘image’ itself; they are added as instructions to be made when opening the image, on the fly.

In conclusion, what does this mean to you, an End-User:

1-More space.

2-Better quality (colors, contrasts and brightness attributes).

3-It’s already available for free.

Going to Riyadh?: Top 7 business hotels in Riyadh

How to get it

For now, it’s only available for Windows, Mac OS, and IOS (iPhones running IOS 11).

With Android gaining support; it will be available in August when Android P is released.

Nokia released the source code of this new format for web developers to incorporate it into their websites.

Mobile apps are the past: Mobile apps will be history in 2019: Customer experience 

The bad news

While the upsides are plenty (especially for Apple devices), there are some downsides.

Android P; will support the new format, but older/lower-end devices won’t.

The reason for this is both, hardware limitations and companies unwilling to buy licenses for said devices.

Windows; just added support so you will have to sit through a much-hated long update process where you either have to force-update Windows 10 or choose the update, but will leave you with at least 30 minutes of downtime.



HEIF (0.38MB)

JPEG (0.49MB)

Courtesy of Nokia, More.