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Oetker Collection enters partnership with Guerlain

Global hospitality management firm, Oetker Collection has entered into an exclusive partnership with French perfume house Guerlain to jointly develop branded spas, which will form part of new "masterpiece" hotels. The partnership will also see the Oetker Collection explore opportunities for future openings in conjunction with Guerlain, such as Le Bristol Abu Dhabi. The first property expected to benefit as part of the new agreement will be Palais Namaskar in Marrakech, Morocco, which opened its doors earlier this year.