Held under the theme- ‘Investments in Oman’s Tourism Sector towards propelling National Growth’, the Oman Tourism Summit will take place alongside ITHS 2014 from 14th-15th December, 2014 from 10am-2pm at the Oman International Exhibition Centre. The Summit puts investment and development opportunities in the spotlight, discussing the industry’s trends and outlook presented by renowned professionals and industry experts in various aspects.
Lead by the Ministry of Tourism, Oman is actively promoted as a luxury & well-being destination internationally, and is an emerging attraction for wedding, MICE & Film Tourism within the Indian market. H.E. J.S. Mukul, Ambassador of India to the Sultanate of Oman, as a Guest of Honour and speaker at the Summit, will elaborate on the Role of India-Oman ties in promoting the Tourism sector. The UNWTO has rated the Indian market as one that is bound to be a major outbound nation in the coming years, making it a potential market for tourism opportunities.
The tourism sector in Oman has various development opportunities in several areas, including Omanisation, services and quality, promotion, immigration and transport. To explore them, Mr. Pankaj Kanaksi Khimji, Partner Director, Khimji Ramdas LLC will provide Summit attendees with a 360 Degree Perspective on the Tourism Sector also covering Opportunities and Challenges to be unlocked. Attendees will see through the eyes and intelligence of the speaker where to invest and capitalize for their business growth.
Nearing completion in 2016, the Oman Convention and Exhibition Centre is opening new horizons for the MICE sector. Oman is being positioned as a unique tourist destination that has the ability to combine leisure offerings to business tourists by upgrading exhibitors and visitors’ experience. This will encourage local and international organizers to host high scaled events, conferences, meetings and international exhibitions. With regards to this, Mr. Trevor McCartney, General Manager, Oman Convention & Exhibition Centre will point out the strategy for Enabling MICE Tourism Investments and the role of Upcoming Convention Centre.
The Ministry of Tourism’s marketing strategy aims to promote Oman internationally as a quality destination for tourists and spread tourism benefits across the Sultanate of Oman. The Ministry’s various programs showcase Oman as a preferred location for business, trade, tourism and living. Mr. Fabio Scacciavillani, Chief Economist, Oman Investment Fund (OIF) in Placing Oman in the global tourism map, will determine where Oman stands with regard to regional and international tourism.
Mr. Martin Kubler FIH, International Hospitality & Service Industries Consultant, Lecturer, Columnist, Innovation Specialist, will explain how given the right strategy and management, Oman can gain a crucial competitive advantage in the local and regional online space when it comes to attracting new and retaining existing tourism business in his topic Destination 2.0 – Digital Travelers & the Destination Oman: Engaging travelers in an “Always-On” Culture
Mr. Filippo Sona, Director, Head of Hotels (MENA Region), Colliers International will offer A Hotel Development Perspective for Developing Business Tourism for 2020 highlighting the extent of demand for mid-market hotels, serviced apartments and MICE within the business travel, new opportunities for investments as well as the mix that facilities owners should be building in order to attract more business travelers to the region.
Oman registered solid tourism growth in the first half of the year with more than one million international tourists visiting the country. One of the proactive measures of the government to ensure growth of the travel and tourism sector includes plans to increase the number of international airports. Along these lines, Mr. Saeed K. Al Zadjally, Acting CEO / GM – Technical Services, Oman Airports Management Company will highlight the impact of operational readiness of new and upcoming airports on Boosting Tourism for the Sultanate.
Mr. Garry Friend, General Manager, Grand Hyatt Muscat is a confirmed panelist for the Panel Discussion which will be taking place at the Summit.