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‘OnePlus X’ launches in ME exclusively during Souq.com White Friday 2015

Sleek design with flagship ¬level performance set to be a hit during the biggest online sale in the Middle East

OnePlus, the global technology startup, announced the Middle East launch of its new smartphone ‘OnePlus X’ exclusively during White Friday extravaganza by Souq.com, the largest online retailer in the Middle East.

The device with sleek design and flagship ¬level performance will be available at an attractive pricing of AED 999 in the UAE, SAR 999 in the KSA and KD 79.9 in Kuwait from 25th November, which marks the beginning of Souq.com’s unprecedented shopping festival – ‘White Friday’.

Featuring a compact 5” AMOLED display and a new range of premium build materials, the OnePlus X, available in Onyx black glass showcases an elevated level of craftsmanship and power for OnePlus. It features high end specifications in a compact design. The device is powered by a Quad Core Qualcomm Snapdragon 801 processor and 3GB RAM. It has a 13MP autofocus rear camera and 8MP front camera. The device supports dual sim 4G LTE connectivity.

Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, “The Middle East is experiencing a boom in online smartphones sales. As per the global predictions from Adobe, we saw strong electronic sales during white Friday 2014, with lower cost smartphones leading the charge, especially in the KSA. With today’s increasingly sophisticated consumers looking for leading technology at competitive pricing, Souq.com is championing the factory-to-consumer model as it is opening the market up in terms of product diversity, as well as making high-spec, world-leading technology more accessible. White Friday is a huge step-change in this region’s online market and therefore an apt platform to launch OnePlus X.”

Steven Wang, Head of New Markets, OnePlus added, “Today’s smartphone user strives to find the perfect balance of style and performance. The OnePlus X is a design ¬centric device ¬that is chic and powerful enough to fit any lifestyle. We are excited to launch ‘OnePlus X in the Middle East through our exclusive partnership with Souq.com, No.1 Middle East e-commerce retailer which will enable us to bring incredible value to our customers.”

Souq.com’s White Friday deals will be live from the 25th November, exclusively through the Souq.com mobile app, and from 26th – 28th November on Souq.com. Download the mobile app here: http://uae.Souq.com/ae-en/mobile-app/c/