The following is an exclusive interview with Adam Zeidan, SEMrush Corporate Communications Manager for MENA Region. SEMrush is an award-winning digital marketing company working with more than 4,000,000 marketing professionals worldwide and 10,000+ partner agencies.
AMEinfo: What sets SEMrush apart from other analytics providers, like Google analytics, IO, etc.
Zeidan: “SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After ten years of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing offering more than 30 online digital marketing tools. Having travelled the path from a small start-up to a large international company, we at SEMrush are still loyal to the fundamental values that we were founded and have support our growth — adapting to change over following a strict plan, and always placing individuals over processes.”
AMEinfo: What makes the SEMrush software so powerful in measuring trends, searched SEOs?
Zeidan: “Modern business is global and so are we! SEMrush is powered by two hundred specialists across four countries, who are focused on one goal — creating the best competitive intelligence solution for all digital marketing spheres. At the same time, we at SEMrush are eager to learn new things ourselves. That's why we are always open to new ideas, suggestions, and experimentation. We are eager to participate in as many international events and conferences as possible — both large and small! Online marketing is never simple. But marketing tools should be! SEMrush originated as an in-house toolkit that we used for our own marketing efforts. Since we were established, we have been utilising our knowledge and experience in the field to provide our customers with the most efficient and enjoyable service for online marketing specialists out there. We were established for marketers, by marketers and that is why our digital marketing toolkit is the most comprehensive in the market today.”
AMEinfo: Who are some of your regional (GCC, MENA) clients and how do you cater to their sector (media, SMEs, corporates) needs?
Zeidan: “As a global all-in-one digital marketing suite, we have four million users across almost every country, including the GCC region, where the adoption of the latest technology and innovation in the private and public sector is a declared objective and highly noticeable. Our customers in the region come in all sizes as our digital toolkit is suited to a business of any size, from small and local to enterprise and global. The users we have in the GCC region cover many sectors including advertising agencies, real estate agents, airlines, medical centers, universities, banks, investment brokers and travel agencies.”
AMEinfo: What are the latest technological innovations that are recently implemented or in the works for SEMrush?
Zeidan: “We are proud of our work and our results to support our users' online visibility, content management and competitor intelligence. By accumulating and processing large volumes of web data, we aim to provide our clients with the best product, which is now used by more than four million marketing specialists worldwide. Every week we aim to introduce an enhancement or new feature and our existing toolkit is unbeatable in its capabilities when you consider the size and scope, with 10.6 billion keywords database, 190 countries/regions, 300 million mobile domains, 518 million desktop domains and 118 million ads.”
AMEinfo: What is the future of analytics?
Zeidan: “The adoption of voice search can’t be overlooked for SEO marketing experts who want to improve their online presence. As technology continues to advance, people are changing how they interact with the Internet to find answers to their questions and needs. The primary virtual assistants on the market today include Google Assistant, Siri, Cortana, and Alexa. Leading engineers and industry leaders have proved the desire for online searchers to use voice search queries with the advancement of technology. Not only is this method of online search quicker for many people compared to typing, but it is also less cumbersome in certain situations. Whether you are folding laundry in your house, cooking dinner in the kitchen, or walking to your car, speaking a search query to a virtual assistant means you don’t have to refocus your attention on typing a question. This means that searchers can leverage virtual assistants and their voice search capabilities to find the answers they need in almost any situation.
“Voice search is a growing trend in how people interact with content, and this means that as more businesses see the importance of voice search more dollars and resources will be put toward optimizing for voice search. This also means that every website needs to take a mobile-first approach to its design, content, and technology to win with mobile customers and voice search queries. If your site is not perfected for mobile search, then your business will miss out on a lot of traffic and sales, especially from incoming traffic through voice search.”