Complex Made Simple

Ooredoo Kicks off B2B series with Government Customer meet

Ooredoo organised its first in a series Business to Business (B2B) meetings with the inaugural session held in collaboration with the Information Technology Authority (ITA). Hosting more than 65 government decision makers, the event addressed the major IT trends that the public sector needs to adopt in order to enhance their communication capabilities. It further highlighted the importance of network reliability and business continuity in light of the recent surge in demand and consequent telecommunication challenges.

During the session, Khlaid Al Siyabi, Director General of e-Services at ITA, presented a paper on e-government initiatives in Oman and called the public sector to embrace new trends such as BYOD (Bring Your Own Device), cloud services and M2M (machine-to-machine) applications to improve their performance.

Meeting for the first time under the newly rebranded Ooredoo umbrella, Said Al Shanfari, Director of Business Marketing at Ooredoo showcased the new Ooredoo B2B set-up and its commitment to serve the government sector. He explained that the public sector can benefit from the shift in trends from CAPEX to OPEX models where enterprises are focusing on their core businesses with non-core leverage by partnering with trusted providers who can accommodate the increase in telecommunication demand and ensure business continuity.

Al Shanfari went on to say, “Ooredoo in Oman is a leading communications provider offering customers both fixed and mobile services together with our very own fully redundant independent fibre network and a world class mobile 4G LTE network. We pride ourselves in being the local provider of choice with international experience offering convenience, flexibility, speed and choice of doing more for a better communication experience.”

The meeting concluded with an interactive open floor session with the attendees, which addressed key concerns for discussion with the ITA and Ooredoo.