After the successful launch of R7s in the Middle East in October, the Chinese Smartphone maker Oppo has just introduced its first phone of the year to the region.
Oppo F1, which kicked off the brand’s camera-focused F series, was unveiled in Dubai on March 2.
This will be followed by countrywide launches in Qatar and Jordan later this month.
The phone manufacturing arm of OPPO Electronics Corp will make a foray into the mammoth Saudi Arabian market with F1 in mid of April, Ivan Wu, GCC general manager, Oppo, tells AMEinfo.
Oppo claims it has sold 50 million units in 2015, posting a year-on-year growth of 67 per cent.
Outside China, the company has a major presence in South Asia, Southeast, Middle East and North Africa.
In India, Oppo opened 11,000 sales outlets by December last year. It launched F1 in the market, which is home to the second-highest number of mobile phone subscribers in the world.
With India being the major focus for the company this year, it aims to achieve of 60 per cent growth in non-Chinese markets.
The Oppo F1 is called the “selfie expert” and boasts an 8MP front-facing camera with a wide f/2.0 aperture lens and a 1/4-inch sensor to capture “stunning selfies”.
“Its ‘Beautify 3.0’ will remove blemishes, highlight a subject’s features and it includes three different beautify modes along with eight filters,” says Wu.
The Smartphone’s primary camera has a 13-megapixel sensor and an aperture of f/2.2, with a single-LED flash.
The Oppo F1 features a 5-inch HD (720×1280 pixels) resolution IPS display and is powered by Qualcomm’s Snapdragon 616 Octacore processor clocked at 1.7GHZ with Adreno 405 GPU and a 2,500 mAh battery.
F1 is priced at AED899 in the UAE market.