Complex Made Simple

Pagani Automobili exclusive event in the Middle East

Aladiyaat Group, renowned for its exquisite investments, hosted an exhibition event unveiling its association with Pagani Automobili.

Pagani Automobili, world-renowned Italian super car maker, opened its Middle East tour with an exclusive invitation only experience of the Pagani Huayra hyper-car to a select group of VIP guests and motoring and lifestyle journalists from across the region. The event took place at Yas Marina Circuit, Yas Island, Abu Dhabi.

The exhibition event closed a press conference today headed by Montaser Al-Kuzbari, Chairman and CEO of Aladiyaat Group, and Horacio Pagani, Founder and Chief Designer of Pagani Automobili.

Horacio Pagani, CEO and Chief Designer at Pagani Automobili, commented, “The Middle East has always been a key market for us where our legend enjoys a tremendous fan following. With the Pagani Huayra, the company’s most ambitious project so far, we have developed a high performance supercar from scratch to cater to a global audience and at the same time one that is compliant with the toughest safety requirements.”

The two-door Huayra coupe is personally designed by Horacio Pagani and is built in the town of Modena, Italy. The vehicle is powered by a bespoke Mercedes-AMG 6.0-liter V12 twin turbo engine that develops 730 PS (537 kW) and 1,000 Nm (737 lb-ft) of torque. It is mated to a seven-speed sequential transmission which enables the 1,350 kg (2,975 lbs) supercar to accelerate from 0-100 km/h (0-62 mph) in 3.3 seconds and hit a top speed of 370 km/h (230 mph). The car costs 1.195,000 EUR + Local Taxes.

Speaking of Aladiyaat Group’s association with Pagani, Chairman of the company – Mr. Montaser Al-Kuzbari commented, “With the UAE’s booming car sales market and fast growing pool of ultra-high-net-worth individuals, it is only opportune to host a prestigious international brand like Pagani. As a leading regional investment and advisory company, our rich local knowledge, the strength and expertise of our shareholders and proven track record of success will help support the establishment of the Pagani name as a symbol of style, taste and exclusivity. At Aladiyaat Group we believe in possessing a very diverse portfolio, having invested in sauna and wellness technology and regenerative medicine over the past few months.”

Aladiyaat Group works with private companies and established brands alike to identify areas for growth, to manage their company’s organization and to implement structural changes that enhance their business practices. It also has subsidiaries that handle art and design, construction, cosmetic high-luxury products and services, tourism and hospitality, to name a few. Journalists attending the event also enjoyed a chance to preview other associated brands of AladiyaatGroup in an elegantly decorated show villa.