Complex Made Simple

Peugeot 301 wins best-in-class at Middle East Motor Awards 2013

European Motors, official dealers of Peugeot in the Sultanate, are proud to announce that the Middle East Motor Awards 2013 jury returned its verdict, lauding the all-new Peugeot 301 as winner of the Small Sedan Car category in a glittering ceremony held in the UAE.

The Middle East awards recognition for the 301 comes only months after its spectacular regional and Oman launch in May, 2013. The 301 announced the return by Peugeot to the B and C classes, and the new model has strengthened the marque’s presence in the sedan class, following the introduction of its mid-size 508 model.

Commenting on this award achievement, Gurdeep Singh Multani, Brand Manager of European Motors, said, “The launch of the new 301 opened a new direction for Peugeot. This return to the sedan segment has been very well received in the Oman market and we have been overwhelmed by compliments with regard to its elegant, robust design, spaciousness and tremendous value. At Peugeot, we have seen a 34%increase in growth of sales this year and a major contributing factor has been the popularity of the 301. This honour at the Middle East Motor Awards 2013 reinforces our message about the unique offerings of the Peugeot 301.”

Since the launch, the Peugeot 301’s results in the region have justified the marque’s market strategy. “We listened to what mattered most to our customers in the region’s specific segments, and wanted to answer their expectations with cars that would make both them and us proud. The 301 joins our all-new line-up and this achievement confirms that it is totally in sync with their desires” said a beaming Jamal Sahl – Regional General Manager, Peugeot Middle East adding “we thank the jury for their decision, but also our partners in the region who accompanied us along this journey, and, most importantly, our customers who have rallied around the 301 and adopted it so enthusiastically.”

This resounding recognition of Peugeot’s new B and C-class strategy comes weeks after the launch of the Peugeot 408, which further expanded their offering in the sedan range, positioned between the 508 and the 301, ensuring a comprehensive and attractive model line-up in such a competitive segment.

Resolutely modern, but retaining Peugeot’s refined character and DNA, the 301 sets the benchmark for durable value, comfort and capacity in its class. Sporting the tagline ‘strong outside, generous inside’, the 4-door family vehicle has been developed for global markets. The car’s suspension has been finely tuned to handle challenging road terrain, while features such as the electronic air conditioning make the car ideal for the hot Middle-Eastern climates. The clever engine design saves space to offer record legroom space and boot volume, responding to a segment in which space is a highly sought-after quality. The result is an elegant vehicle that delivers a pleasurable, reassuring driving experience.

The 301’s automatic gearbox benefits from Peugeot’s build and design expertise, and the car features a wide range of safety equipment: emergency ESP; ABS; braking assistance; up to four airbags; and ISOFIX, for example. Other modern features include an MP3 audio system, remote boot opening, and rear parking assistance. Also in keeping with Peugeot’s best quality criteria, the engine has been refined and a milestone in CO2 performance has been achieved. The car also features impressive connectivity, such as Bluetooth hands-free kit and USB port.

Jamal Sahl concluded: “The sedan car category witnesses a significant volume of sales in the Middle-East and the 301 is a wonderful opportunity for Peugeot to increase its regional presence. Judging by the response to date, we are anticipating a tremendous future for the 301.”

For more information on the Peugeot 301 models available at European Motors, or to book a test drive, call 24 500 700 or visit the conveniently located Athaibah showroom where the sales team will be on hand to offer any advice or assistance required.

For further media information, please contact:

Malcolm X Crasta
ZEENAH PR
Tel.: +968 9808 7776

Priyam Chakraborty
ZEENAH PR
Tel: +968 9894 8557