Complex Made Simple

Protocol achieves Avaya Platinum Partner status with full-stack engagement offering

Grows business by 40 per cent+ while bringing customers ROI in average of 13 months

Avaya, a global leader in business communications software, systems and services, has announced that Protocol is now an Avaya Platinum Partner, and will represent the full-stack of Avaya solutions for customer and team engagement, and network infrastructure.

With a primary focus on the mid-market – businesses with 200-500 users – Protocol has been a value-added reseller and an Avaya DevConnect partner since launch in 2005.

Protocol’s Platinum Partner status reflects their efforts and commitment towards pursuing opportunities for Avaya’s entire suite of engagement solutions. Success in converting the mid-market customer is in demonstrating value, from a financial perspective as well as in terms of buying a unified solution from one vendor and partner, so that there is one single point-of-contact.

Today’s mid-sized businesses are constantly challenged to provide ‘enterprise-levels’ of service and connectivity to their customers and employees, and this places pressure on IT teams to ensure that consumer-like business interactivity (BYOD, mobility, cloud) and built seamlessly into the architecture. To enable them to successfully transform towards a fully-engaged business, customers look to technology resellers who can also add significant value and provide much-needed contextual advice.

With a 24-member team based in the UAE, Protocol has grown its business by more than 40 per cent by representing Avaya to customers, while also adding value to the engagement through allied offerings such as consulting and app development, leading to significant repeat business from satisfied customers.

The company ensures zero downtime for customers, and has built demonstrable expertise through engagements with organisations such as Drake & Scull, NAS Insurance, and Key Information Technology, bringing them returns on their Avaya investments in an average of 13 months. Protocol is also present in Singapore and Malaysia, with a development centre in India.

Fadi Mubarak, Channel and Mid-Market Director, Avaya MEA, Turkey and Asia Pacific, said: “Avaya is transforming the way mid-sized companies engage their customers and employees, and we are happy to recognise the contribution of the Protocol team in making this a reality for many customers in the UAE. While the process of technology infrastructure can be daunting for any organization, a one-stop solution such as what Protocol offers helps the businesses uncover value and quickly realise competitive and operational benefits.”

Xavier Motiraj, Managing Director, Protocol, said: “Our evolution from a telephony reseller to a complete ICT consultant has brought us invaluable experience with customers of different sizes and from various industry sectors. Representing Avaya in the market has brought additional learning, since the full-stack from Avaya requires us to differentiate our offering through value-addition and consulting. The ease-of-use of Avaya solutions, their cost-effectiveness, and the open standards they follow, coupled with Protocol’s technical expertise have helped us move from a price-based sales approach to a value-based one.”