Qatar Airways successfully launched its new global brand campaign and tagline – Going Places Together – at a press conference in New York yesterday. The unveiling of the new campaign was well received by the international media and VIP guests who attended.
The press conference was hosted by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, who said, “This campaign is all about the coming of age for this airline – taking a life of its own with a future that blossoms into a treasure each and every day. It’s about going places – literally and figuratively. We value each journey we take with our guests on board, and the overall experience of going places together.”
Drawing together a series of interconnected themes, the re-brand is a fresh and even more emotionally engaging direction for the airline, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leader in the airline industry.
One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really going places and wants nothing more than to inspire its passengers to do the same.
At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft. The theme of connectivity extends to the warm welcome every passenger receives when they board a Qatar Airways flight from the friendly and helpful cabin crew who are hand-picked for their natural ability to make personal connections with every passenger they meet.
The new campaign, which debuted in Qatar’s newspapers, television and out-of-home on Tuesday, will now roll out across global media channels including platforms such as the New York Times, CNN, Financial Times and Times Square billboards.The campaign celebrations began in New York on Tuesday when Qatar Airways became the first commercial airline to land an Airbus A350 in the United States. Qatar Airways was the global launch carrier of the A350 and is the first to fly the aircraft to three continents; the airline’s fleet of seven A350s currently flies twice a day to Frankfurt, double daily to Munich and three times a day to Singapore from Doha.
An eighth A350 will join the fleet before the end of the year and is scheduled to fly daily to Philadelphia from January 1, 2016. As further A350s join the fleet throughout 2016 passengers will have the opportunity to experience this new-generation aircraft on flights to Boston launching on March 16, and the new second daily flight to New York from April 1 and Adelaide, Australia from May 2.