Qatar’s Communications Regulatory Authority (CRA) released an Advertising Code to monitor advertisements and promotions of related products and services in Qatar. The Code will further enhance the transparency of the ICT sector, and make it more effective for the consumers to make informed decisions while subscribing to telecom services in Qatar, The Peninsula reported. The Advertising Code clarifies the obligations of telecommunications service providers towards increased consumer protection. The Code also specifies how the CRA will ensure compliance. The Code requires that advertisements and information provided to consumers should be fair, truthful and accurate, and should not be misleading. This obligation is underpinned by more detailed provisions for advertisements comparing competing products, special offers, broadcast advertisements, etc.