Ras Al Khaimah Tourism Development Authority has successfully concluded its participation in World Travel Market, one of the world’s leading travel industry events, held annually in London.
The exhibition, which brought together key tourism figures from across the globe, provided the ideal opportunity to announce the emirate’s ‘Vision for 2018’, profile the destination on the world tourism stage and forge strategic relationships with the industry’s major players.
Ras Al Khaimah expanded its presence this year with an impressive stand and a 14 – member strong delegation of local tourism industry partners, led by Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.
The team conducted a series of meetings with the heads of the UK’s leading tourism industry associations, influential tour operators and travel agents, airlines and charter organisations. Over three days, Ras Al Khaimah Tourism Development Authority held nearly 60 meetings on the stand with industry and media contacts including industry members Thomas Cook, Virgin Holidays, Southall and Dnata as well as media meetings with CNBC, BBC, Financial Times, Wanderlust, Travel Weekly, and TTG to name a few.
Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said: “We are at a crucial point in our evolution. The Vision for 2018 will set our goals for the future, ensuring Ras Al Khaimah’s long-term prosperity and growth. The number of visitors from the UK has increased by 33% year to date. As we aim to attract 1 million visitors by 2018, this market will become a focus for us more and more, as we continue to raise awareness and nurture relationships with strong industry partners.”
Haitham Mattar shared the emirate’s vision for expansion with his counterparts and Ministers, while attending the UNWTO’s Ministers’ Conference, held in London on 3 November. During the conference, he met with Taleb Rifai, the UNWTO Secretary General and addressed the audience on the importance of associating brands with visitors’ experiences and making visitors advocates of the destination.
As one of Ras Al Khaimah’s top source markets, the UK plays a significant role when it comes to the Vision for 2018. To nurture heightened interest in the destination among UK travellers, Ras Al Khaimah has set out targets to increase UK visitors from 26,000 in 2014 to 60,000 by the end of 2018.