Complex Made Simple

Rolls-Royce Ghost Series II makes Mideast debut in Abu Dhabi

The Rolls-Royce Ghost Series II, the latest vehicle to be launched by the ultra-luxury British automaker, made its Middle East debut yesterday evening at an exclusive event hosted by Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain.

The subtle re-design of the popular Ghost family sees understated exterior changes coupled with the latest in industry-leading technology from Rolls-Royce. The result is the ultimate expression of modern dynamism and luxury, a dramatic yet graceful vehicle that is effortless thanks to cutting-edge technology.

“Ghost Series II is the latest iteration of the celebrated Rolls-Royce Ghost Collection,” said Arno Husselmann, General Manager of Abu Dhabi Motors. “The Ghost Series II promises uncompromising control of the road thanks to precise and innovative engineering – driving it is an effortless experience. Every detail has been designed to create a dynamic feel and we are honoured to be the first dealer in the Middle East to share this masterpiece of modern engineering with our esteemed clients,”

Changes to the Ghost Series II begin in the front, where re-sculpted LED headlights encircled by daytime running lights lend the vehicle a more striking aesthetic. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary design is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on Ghost Series II to lean further forwards emphasising the car’s effortless vigour.

Within the interior, the Ghost Series II delivers on its outward appearance, with the ultimate contemporary combination of luxury, technology and connectivity available today. Ghost Series II’s onboard technology ensures it is an oasis of calm in a busy, connected world.

A suite of technologies ensure that both business and leisure time in the car are a super-luxurious effortless experience. On-board Wi-Fi transforms the Ghost Series II into the most connected, luxurious place in which to conduct business on the move, whilst Satellite Aided Transmission (SAT), debuted in Wraith last year, enhances the car’s dynamism – ensuring the car automatically adapts to its surroundings, augmenting the drive experience. Updates to navigation systems and the car/user interface ensures accessing the Ghost’s features remains an effortless experience, whilst optional Bespoke Audio – the most exhaustively engineered and finest audio system in automotive history – brings new levels of aural satisfaction to passengers.

The launch of the Ghost Series II in Abu Dhabi comes as news that Rolls-Royce vehicles continue to grow in popularity in the UAE capital, with Abu Dhabi Motors reporting a 6% increase in sales of the ultra-luxury brand in the first half of 2014.

Earlier in the year, Abu Dhabi Motors reaffirmed its position as the world’s number one seller of Rolls-Royce vehicles achieving a record 23% growth in year-on-year sales in 2013 with seven awards from the prestigious Rolls-Royce Dealer Awards Programme, which this year included a second consecutive ‘Global Dealer of the Year’ title as well the Ghost Champion Versus Target award for exceeding Ghost Seies sales target by 28%. Among the other accolades bestowed on Abu Dhabi Motors by Rolls-Royce Motor Cars was the global award for ‘Best Bespoke Dealer Worldwide 2013’; global recognition of Brand Manager, Kadhim Al Helli, with the ‘Brand Manager of the Year 2013’ honour; and the regional title of ‘Regional Dealer of the Year 2013’.

Jamal Al Mawed
Head of PR and Communications
Middle East, Africa and Latin America
Rolls-Royce Motor Cars Limited
Mobile: +971 56 1717 883
E-mail: [email protected]

Helmi Sghaier
Regional Account Manager
Mobile: 00971 50 651 5243
E-mail: [email protected]