Rolls-Royce Motor Cars has announced that 2015 was another record-breaking year of sales in the Middle East, with a 4% growth in overall sales meaning that the region maintains its position as the second largest in the world for the brand, representing around a quarter of its worldwide volumes.
Globally, 3,785 cars were delivered to customers in 2015, the second highest sales in the marque’s 112-year history.
Abu Dhabi was announced as the best-selling dealership for Rolls-Royce Motor Cars for the third consecutive year, with Abu Dhabi Motors one of four Middle East dealerships in the top five globally along with Saudi Arabia (Mohamed Yousuf Naghi Motors), Dubai (AGMC) and Doha (Rolls-Royce Motor Cars Doha). The latter reported record sales, growing an impressive 21% along with Oman (11%) and Kuwait (6%).
Sales were driven by strong orders for Ghost and Wraith in all regions, while the Phantom remains the company’s pinnacle product globally. In 2015, Rolls-Royce once again sold more cars in the +Euros 200,000 net segment in the Middle East region than any other manufacturer, maintaining a position it has held unchallenged over the last decade.
The Middle East took also pole position in Bespoke commissioning. The ability to personalise almost every aspect of their car remains a principal, and growing, attraction for customers; in 2015, they commissioned Bespoke elements for their vehicles in record numbers. Through its Bespoke Collection cars – Wraith Inspired by Film, Fashion & Music, and Phantom Limelight – and unique regional creations such as Phantom Coupe Tiger, Ghost Golf and the Nautical and Suhail collections, Rolls Royce further cemented its position as the world’s pre-eminent creator of truly individual motor cars.
In September, the company stunned the market with its new drophead, Dawn– a technical and aesthetic tour de force and the first Rolls-Royce model to be launched digitally. The presentation, which was streamed online to more than 4000 journalists around the globe, saw ‘Rolls-Royce Dawn’ trending at number one on Google worldwide. The order book for Dawn has smashed all previous records: the first customers will take delivery of their cars in the second quarter of 2016.
Brett Soso, Regional Director of Rolls-Royce Motor Cars in Middle East, Africa, Central Asia and South America, said “We are proud to achieve such vibrant success in what has been an uncertain environment at times. Our dominance in the Ultra-Luxury segment is testament both to the resilience of our customers as entrepreneurs and wealth generators in the economy, and to the expertise of our dealer partners in each market who continue to invest in the brand to take it to new levels of success.”
He added: “The Middle East region hosts four of the world’s most successful dealerships, the world’s biggest Rolls-Royce showroom in Abu Dhabi, the brand’s most advanced Aftersales Centre in Dubai, and has the highest Bespoke content globally. We remain confident in the growth and potential of the region and look forward to adding further benchmarks in the coming year.”