Complex Made Simple

RTA holds innovative lab to divert customers to digital channels

The Lab discussed how to divert customers to the use of digital channels in communicating with RTA, and the optimal benefit from its smart services offering.

The Roads and Transport Authority (RTA) has recently held the Digital Transformation Lab at the Corporate Administrative Support Services Sector. RTA aimed at diverting customers to the use of digital channels.

The event is held in the context of RTA’s compliance with the initiatives & directives of our prudent government for holding government innovation labs as means of leveraging the performance through debating creative ideas capable of contributing to a high-class working environment in the Emirate of Dubai.

RTA’s Corporate Administrative Support Services Sector has held the Digital Transformation Lab at Al Sufouh Tram Station in the presence of its CEO Yousef Al Reda, directors & employees of the Sector, as well as Customer Team Managers, partners and concerned staff of RTA’s IT Department.

The Lab discussed how to divert customers to the use of digital channels in communicating with RTA, and the optimal benefit from its smart services offering. It has also touched on the future of digital communication in the business and service industry, and the corporate government processes. A visual presentation was made to spotlight the current position of RTA’s digital services, and discuss holding a workshop about the best practices in digital services.

“RTA is committed to effectively respond to the initiatives of the wise leadership. Since the launch of our government drive to cut down the number of visitors to customer service centers by 80% by 2018 (through holding Government Innovation Labs), RTA spares no effort or resources in realizing this objective to keep pace with the future vision of our leaders,” said Al Reda.

“Among the key steps taken by RTA in this regard is probably the launch of more smart apps assisting the public to dispose of visiting customer service centers, which saves their time & effort, and contributes to realizing our third strategic goal of bringing happiness to people. The Lab included a number of brainstorming workshops, and shared creative ideas to overcome challenges facing our sector that is considerably concerned with this initiative as it is in daily touch with the needs of various community segments.

“Welfare no longer rests on the delivery of smart & excellent services to the community, but has actually developed into offering top-class, modern & smooth means of delivering such services in a way that adds to the happiness and convenience of service recipients in Dubai. This objective has thus shaped into one of the RTA strategic objectives,” added the CEO of Corporate Administrative Support Services Sector.