Complex Made Simple

RTA launches Smart Mall, Smart Shelters in Gitex

A wide array smart apps will be showcased by the RTA during the event

HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads and Transport Authority (RTA), announced that RTA would offer a new bundle of smart services to customers in Gitex 2015.

These include the Smart Mall; the first of its kind worldwide, enabling users to make Smart shopping through an interactive creative screen. He also unveiled an initiative involving the construction of 100 smart air-conditioned bus shelters offering complimentary internet to public transport users and delivers services to the public. The RTA will also exhibit a number of its latest apps and smart services.

“The launch of these new apps and smart services is in implementation of the initiative of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into the smartest city in the world offering services to the public via smart phones 24/7. Last April RTA completed the transition of all customer services to smart services designed to be creative, and user-friendly. About 173 services were transformed and now offered via ten smart apps usable in various types of smart-phones: Android, iPhone, Blackberry and Windows.

“The Smart Mall project, undertaken by RTA in conjunction with Etisalat, is one of the innovative initiatives offering smart solutions of Smart shopping to metro riders through interactive 3D Ultra High Definition (UHD) screens of 9 square meters in area, enabling two persons to carry out purchasing processes at a time. The initiative would be implemented in five metro stations; four on the Red Line: Mall of the Emirate, Damac Properties, Dubai Internet City, and Abu Dhabi Commercial Bank, in addition to one station on the Green Line: Baniyas Station,” explained Al Tayer.

“The project’s implementation would be kicked off by selling food items, afterwards other products would be added such as clothes and electronics. Two smart kiosks would be deployed offering the same services in order to ensure the privacy of customers. Through the Smart Mall, the customer can select items required from those on offer, drop them in a shopping basket, and pay through a credit card. Items purchased would be delivered to the place and time selected by the customer. RTA is considering other payment options, such as NOL card, or the mobile phone (Etisalat Balance),” he noted.

Smart Kiosks
“RTA will shortly start the construction of 100 air-conditioned Smart Shelters for public transport users in cooperation with Right Angle Company. About 50 stations would be constructed over the next two months, and the remaining 50 would be constructed next January. This initiative is taken in implementation of RTA’s strategic goals of bringing happiness to people, encouraging the use of mass transit systems, and improving the infrastructure of public transport means in a creative style replicating the Dubai Metro stations model. The initiative would also support the transition towards the smart city, improvements in providing information to public transport riders, and higher customers’ satisfaction with public transport means,” stated Al Tayer.

“The Smart Kiosk offers a wide range of services to bus riders including a free Wi-Fi internet in cooperation with Du, NOL card selling & top-up services, mobile phone top-ups, payment of bills of government departments, recharging mobile phones service, smart kiosks, interactive ad screens, screens offering RTA’s services, and selling refreshments & snacks,” he further added.

Smart Apps
“Among the new services to be launched in Gitex is the issuance of Personalized NOL Card (Blue, Silver and Gold NOL Card) directly through using the ID card. This service enables customers to cut short the time taken to issue Personalized NOL Card from 14 days to 15 minutes. RTA will also display the Smart Watches featuring NOL cards designed like watches or accessories usable by users instead of the plastic card. These cards are tailor-made to fit the lifestyle of users, thus requiring them to be practical & elegant as well. The smart service offering to be exhibited by RTA in Gitex include the use of the ID card as NOL card through combined (duo) cards: Personalized NOL Card and Emirates ID Card. Accordingly, the rider can pay the public transport fare through the combined ID card. RTA will also exhibit improvements made in its smart apps using NFC technology. The exhibition will also see the debut of NOL card use in e-payments for smart services in RTA apps such as drivers & vehicles app, Salik services app, smart parking apps, and public transport app. Innovation has been added to RTA’s main app, rendering it the first government entity to add “Innovation” to its apps. Through this step, RTA seeks to diffuse the culture of innovation in the community, and display global practices in this field. It would display local & international articles & news about the latest developments in the field of innovation in addition to footage from the RTA and international entities, such as Shell and Siemens, about their practices & researches in the field of innovation,” elaborated Al Tayer.

“RTA will also display in Gitex the smart monitoring system; an e-system considered the first of its kind in the region. The system enables tracking the performance of drivers & vehicles electronically without human intervention. The step will result in increasing the operational capacity of the fleet, maximizing customers’ satisfaction rating, and directing drivers to address the defect instantly.

“RTA will also exhibit a system for eliminating defects of vehicles and maintaining the safety of roads. It involves the fitting of devices on heavy vehicles in Dubai, which help classify vehicles in terms of the degree of hazard. Accordingly, proactive measures will be taken to ensure the safety of road users. A simulator will also be exhibited enabling visitors to experiment driving under different climatic conditions of their choice, and accordingly obtain a performance rating. It will display smart interactive screens on board taxicabs, and fit Wi-Fi services in taxis. It will also showcase the Sharekni app, enabling individuals to share one vehicle in mobility from and to the place of work. Through the app, they can register their details and accordingly share a single car in their mobility.