Since launched by the Roads and Transport Authority (RTA) in Dubai, the ‘Here to Help’ initiative (Labaih), has achieved remarkable results in terms of simplifying the renewal of driving licenses and vehicles ownerships, by beefing up the service delivery channels and service booths through insurance companies and eye testing centers (Trusted Agents), where the number of entities coordinating with the RTA has mushroomed from only 17 centers in Dubai to as much as 511 centers throughout the UAE.
Sultan Al Marzouqi, Director of Drivers Licensing, RTA’s Licensing Agency, said, “The ‘Here to Help’ initiative is a pioneering initiative in providing world-class public licensing services through our trusted agents. Through this initiative, we were keen on increasing the number of service delivery channel from a single source (RTA’s Head Office) to a variety of channels including RTA’s website, Call Center, smart apps, smart kiosks and traffic departments all over the UAE. We have also increased the number of insurance companies and eyesight testing centers to 511 centers in order to save time and effort of our customers interested in renewing their driving licenses and vehicles ownerships by streamlining and processing transactions and procedures in simple steps and less time. This resulted in reducing traffic congestion and exhaust pipe emissions which would have otherwise been associated with customers movement to complete such transactions, besides cutting the service delivery time from 10 minutes to about 3 minutes and reducing customer waiting time from 20 minutes to about 7 minutes.”
“The UAE is the first country worldwide in renewing vehicle ownerships and driving licenses through smart phones as certified by the International Commission for Driver Testing (CIECA); an entity concerned with the affairs of motorists which has 35 member countries, and the International Motor Vehicle Inspection (CITA); an entity concerned with vehicle affairs, which has 53 member countries. This means that our efforts in this regard have received international acclamation and created a pioneer standing thanks to the paramount attention accorded to all aspects of customers service,” he added.
“Customer Satisfaction represents the third RTA’s goal of “Bringing Happiness to People.” RTA’s efforts in this regard yielded fruitful results and placed the UAE alongside Korea and Sweden in the online uploading of eyesight testing results, and among the world’s top 5 countries in the online renewal of driving licenses. Moreover, the UAE has carved out a nifty niche for itself in adopting the best practices in the renewal of vehicles ownership alongside Ireland and Korea,” concluded the Director of Drivers Licensing.