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Sabre Travel Network Middle East showcases innovative solutions at the 2015 Product Road Show in Bahrain

Sabre Travel Network Middle East set to launch the 2015 Innovation Product Road Show in Bahrain

Sabre Travel Network Middle East (STNME), a leading technology provider to the travel and tourism industry, is set to launch the 2015 Innovation Product Road Show in Bahrain, showcasing its latest technologies. The key highlight of this road show will be Sabre’s Red App Center, the world’s first B2B online travel app marketplace that connects travel buyers, including travel agencies, travel management companies and leisure operators with third party developers.

Since its global launch in 2012, Sabre Red App Centre has exceeded 1.2 million downloads by travel agencies worldwide. Created by Sabre to meet the evolving needs of travel agencies, the Red App Centre allows developers and agencies to build apps, tools and solutions that extend the capabilities and customize the Sabre Red Workspace, used by agencies to shop, book and manage travel.

Using Red App Center, agency users can search for Red Apps that fit their needs, look through descriptions, view screen shots of selected Red Apps, and provide ratings and reviews. For developers, it is an opportunity to reach a new travel and tourism audience, and create apps that contribute to the ongoing innovation in the industry.

Commenting on the occasion, Daniel Naoumovitch, Chief Executive Officer, Sabre Travel Network, Middle East said: We’re proud to launch the world’s first B2B travel app marketplace, which has become a destination for developers to generate fresh ideas and develop apps that make travel buying easier, more personalized and dynamic. Today it is an important platform to feature and enable innovation in travel and tourism, and we encourage all developers and agencies in the Middle East to take a look and get involved.”

He added, “Supporting our customers’ success is a top priority and each year we invest in training and product road shows to help them stay up to date on the latest technology innovations and market trends. The Bahrain Product Roadshow is a great way to do this, and this year we look forward to showcasing our Red App Centre.” Concluded Mr. Naoumovitch.

Sabre is at the forefront of one of the world’s fastest growing industries, delivering innovative solutions that make it easy for travel buyers to shop, book and manage travel. Travel agencies across the Middle East region use Sabre’s wide product range as tools to maximize the offering to their customers. Headquartered in Bahrain Sabre Travel Network’s Middle East operates 23 offices in 13 countries in the Middle East and the Levant.

Fatin Said
External Communications Manager, ME
T: +973 17201054
M: +973 33661102