Complex Made Simple

SFC Group’s Avenue Hotel turns 10

4 star boutique property celebrates a decade of unparallel hospitality

Avenue Hotel, one of Dubai’s leading 4 star hotels marked its 10 year anniversary this month. Conveniently located adjacent to the Al Riqqa metro station and a 10 minute drive from Dubai International Airport, Avenue Hotel is a popular hub for Leisure tourists and business people alike. Since its opening in 2005, it has hosted over half a million visitors from 18 countries as far and wide as Japan, New Zealand, and the USA. With its convenient location, the hotel has also been the venue of choice for numerous high profile weddings and corporate events due to their superior Conference and Banqueting Facilities. The hotel boasts 133 well-appointed rooms, two award winning nightclubs and Bars, a Steakhouse restaurant with a discerning menu of grills, steaks and seafood, and an outdoor coffee shop that serves original Starbucks products. With a rooftop pool overlooking Deira, Avenue Hotel has earned a “must visit” status.

The hotel is owned and operated by the Southern Franchise Company which is headquartered in Abu Dhabi, Apart from Avenue Hotel, SFC Group also owns and operates other well renowned hospitality brands like the award winning India Palace chain of restaurants and SFC plus amongst others.

“It has been an incredible journey for Avenue Hotel from the very beginning in 2005. We have been fortunate to enjoy an 85% occupancy throughout the years, even during the financial crisis. This can be attributed to the way the team has innovated solutions and constantly re-invents its business model to the ever changing hospitality landscape” said Muraleedharan K, Chairman of SFC Group.

The growth rate in the hotel industry in Dubai is expected to be between 15 – 20% over the next five years with figures of 20 million visitors forecasted for the Emirate by 2020.

“We are eagerly looking forward to the Expo 2020. There is no doubt that hospitality will witness unprecedented growth. At Avenue Hotel, we are gearing up to showcase our world class facilities and services during this period.’ Added Muraleedharan.

Muraleedharan currently travels extensively between UAE and India as the hotel division expands rapidly in the sub-continent with the establishment of Muralya Hotels that is set to launch a new brand of premium properties for business travellers in India in 2016. Muraleedharan is also an active philanthropist and dedicates a majority of his time and resources to the Muralya Foundation and other charitable projects that actively involves in improving the lives of thousands of the less fortunate through better healthcare, education and social welfare.