Complex Made Simple

Shurooq readies to participate in World Travel Market 2014

The Sharjah Investment and Development Authority (Shurooq) is well prepared to participate in the World Travel Market (WTM 2014), the leading global event in the travel industry, which will take place at Excel Exhibition Centre in the British capital of London from 3-6 November.

Shurooq’s Participation in the event – under the umbrella of Sharjah Commerce and Tourism Development Authority (SCTDA) – is in line with the Authority’s ambitious strategy to promote Sharjah as a leading investment and tourist destination in the region and the world.

Shurooq, represented by a high-profile delegation, will make use of the four-day B2B event to promote the Emirate’s burgeoning tourism sector and meet and network with key players and business leaders in the global travel and tourism industry.

The delegation, headed by Ahmed Obaid Al Qaseer, COO of Shurooq, will include Sultan Mohamed Shattaf, Al Qasba Manager, and Mohamed Jassim Al Sarkal, Shurooq Marketing Executive.

Commenting on Shurooq’s participation in WTM 2014, Ahmed Obaid Al Qaseer said, “As travel and leisure have been identified as a very important area of focus in Shurooq’s overall strategy, the World Travel Market, is a must attend business-to-business event for us. It brings together travel professionals from a diverse variety of destinations and industry sectors from across the world, which provides us a unique opportunity to meet, network, negotiate, and conduct business with the most important agencies, corporations, and entities in this sector on a global level.”

“WTM is an ideal platform for Shurooq to showcase its rich portfolio of tourism projects, such as The Heart of Sharjah, Al Majaz Waterfront, Al Qasba, Al Montazah Amusement and Water Park, Al Bait Hotel and many more. Our participation is also aimed at promoting new investment opportunities related to the tourism and travel sector in Sharjah, introducing the emirate as an attractive tourism and investment destination, as well as at strengthening economic cooperation with participating delegations from all over the world while promoting growth opportunities available in the Emirate. We will, also, discuss investment opportunities with our counterparts in London,” Al Qaseer clarified.

Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world.

Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate investment-related infrastructure projects, and lay down the necessary plans to complete such projects.

In recognition of its overall accomplishments, Shurooq was named The Banking Awards 2013 – and 2014 FDI Agency of the Year in the MENA region, in the European’s Global Banking and Finance Awards.