Complex Made Simple

SMG wins du account

UAE-based integrated telecommunications service provider du has appointed Starcom MediaVest Group (SMG) as their media agency partner.

The win followed a multi-agency pitch that spanned over eight months. SMG will handle du’s media planning and buying, as well as data and analytics for the brand’s offline and online business.

SMG presented du with an integrated communication model based on harnessing data and deriving insights to create human experiences that would further build the brand and connect it to its consumers. The strategy is focused on achieving a more efficient and agile media strategy keeping up with the rapid pace of change in human and media behaviors.

“We are glad to be selected as du’s media agency. They are a great brand with huge ambitions and we are excited and eager to get started in achieving them together,” said Alex Saber, chairman of SMG/VivaKi MENA. He continued: “We look forward to bringing our expertise of being the number one media agency in the region.”

“SMG presented an exciting and innovative pitch that we felt would really take our growth story forward. Based on this, the decision to bring in SMG was unanimous. We look forward to working with them as a partner of choice, leveraging their deep and proven experience working with clients facing unprecedented change in technology and customer preferences,” said Hala Badri, Executive Vice President, Brand and Communications, du.

“We are truly inspired by du’s ambition of adding life to life as the tech fabric and infrastructure of the UAE,” said John Antoniades, CEO of SMG MENA. “We look forward to a great partnership, leveraging on our leading talent, capabilities and scale to help du reach out to their customer base successfully and effectively,” he added.