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From stellar to low seller: What’s happening to Apple?

Ever since iPhone came into existence in 2007, the smartphone’s fans stand in line in front of Apple stores all over the world to get the latest version of the device.

This has been the tradition for 11 years now.

Could this change at some point?


It looks like Apple didn’t succeed in selling much for its latest release.

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 Missing the target

Media reports revealed Monday that Apple will cut its iPhoneX production target for the first three months of the year by half to around 20 million units after failing to meet sales target of the device for the holiday season.

“The production cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the United States and China,” said a media statement.

As a result, Apple’s shares went down 1.6% as reported by Nikkei.

Also, Apple’s shares fell to their lowest level in 2018, knocking off $14 billion from the company’s market value.

According to media reports, several analysts have lowered their estimates for iPhone X shipments in the past few weeks, citing the high price of the device as one of the factors that makes the phone unattractive to clients.

Fierce competition

The company has been facing fierce competition from Samsung and surprisingly from Huawei.

According to Gadgets 360, Samsung grabbed the top spot in the global smartphone sales to end users in the third quarter of 2017 with 22.3% market share compared to 11.9% for Apple while Huawei succeeded in snatching 9.5% from the market.

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The Verge, a technology platform, said that Huawei surpassed Apple’s global smartphone sales for the first time in June and July 2017.

Also, Samsung’s latest release Galaxy S8 fared better than iPhoneX.

Samsung’s smartphone sales recorded a double-digit increase (19.3%) in the third quarter of 2017 fuelled by sales of the Galaxy S8 and Note 8 compared to 5.7% growth for Apple.

The growth in Apple’s sales was not triggered by iPhone X but rather due to the continued sales of legacy iPhones, including the iPhone 5S which retails at around $240 street price in most markets.

Is BlackBerry part of the game?

Meanwhile, BlackBerry also launched lately its new phone BlackBerry Motion hoping to wrestle market share from Samsung, Apple, Huawei and others.

Statistics portal Statista reveals that, in the first quarter of 2017, 86  percent of all smartphones sold to end users were phones with the Android Operating System, while only 13.7 per cent used iOS.

This certainly works to the advantage of BlackBerry and other android smartphones.
Also, the two features in the BlackBerry Motion that are absent from the newly launched iPhone X are the waterproof handset and the Home button.

The iPhone X’s has a 2,716mAh battery, which surely works to BlackBerry’s advantage with a battery of 4,000 mAh, lasting up to 26 hours.

2017 was not the best year for Apple.

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 A bad Apple

The company faced a hard time when it admitted on December 21, 2017 that it has been secretly stifling the performance of older iPhones.

Business Insider (BI) said that while Apple admitted to the practice, it stressed that it did so to prevent older phones from shutting down unexpectedly because problems arose when the iphone needed better batteries than the older ones installed on newer models.

Batteries with low charge or that are cold were also problematic to deal with in upgraded models.

The iPhone maker’s main reason for meddling in older models is to push customers to upgrade, said BI.