Complex Made Simple

Insight: “Tech companies who care about their consumers are best”

AMEInfo recently surveyed its readers about ‘brand vs. quality’ concerning tech products. Interesting insights came from our pool of respondents.

For one, differentiation in the market is significant and respondents were torn on whether they would buy products that focus on price or products that focused on quality.

Approximately half of the respondents said they would buy quality over price while the other half said the opposite.

However, when it came to how much people would pay for, let’s say a mobile device, most said they would pay under $600 (83%), with only some (17%) saying they would pay more than $600.

Companies, including but not limited to Huawei, Xiaomi, and Vivo, are already following this demand by either offering 2nd tier specs; a company like Apple would buy higher tier (less faulty) components for their products, according to StrangeParts, a Youtube tech channel.

Furthermore, these same companies are abolishing their profits in order to sell devices that offer higher specifications at a lower price.

The insights offered by the survey also suggest that new technology, such as Bluetooth headphones, and smartwatches are in-demand for price over quality.

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Most good Bluetooth headphones with innovative and quality specifications have a price tag over 100$; an example of this can be seen with Apple’s AirPods which are a high-quality product according to various sources, and are priced higher than the competition; between $160 and $200.

However, Bluetooth headphones are still a new technology, and some say they would pay over 50$ (43%), while the majority (57%) would like to opt for a lesser quality Bluetooth headphone less than 50$.

Smartwatches have seen a similar trend: Most (64%) prefer to buy smartwatches that are less expensive; watches that cost approximately less than $150 and some (36%) say they would pay more than $150.

Desktops and laptops have a few similarities, however, when asked how much they would pay for the tech, respondents answered that they would spend approximately $1,000 for desktops, and the same respondents say they would pay approximately $1,500 for laptops. This trend is further cemented when we look at price to quality ratios in both sub-genres of PCs.

Laptops that cost $1,000 have low specifications such as low RAM memory and CPUs that are considered inferior, while desktops that cost $1,000 have higher specifications than the aforementioned at the same price tag.

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Buying the brands you know

Most respondents (82%) said they owned LG branded technology, while many (66%) also said they own brands such as Lenovo, Huawei, Xiaomi, Microsoft, Apple, and Samsung.

Lenovo and Huawei are fairly new players in the market, however, they have both risen to be well-respected brands.

In Huawei’s case, during Q2 2018, according to a recent report by Gartner research, it states that Huawei had surpassed Apple in terms of units shipped.

“Huawei shipped approximately 49,000 units,” said the report, while “Apple shipped approximately 45,000 units,” the report added.

Xiaomi and Oppo were mentioned in the financial report by Gartner, however, brands such as Sony and HTC were nowhere to be seen as they offer the same quality of devices and lower priced alternatives were found in competition’s smartphone offering.

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