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TRA reveals data on UAE market shares of mobile

The Telecommunications Regulatory Authority (TRA) has released a report on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model.

According to the report, during the period between 1 July 2013 and 30 September 2013, 46% of handsets registered on the UAE’s networks were smartphones, a figure that has increased during each quarter in 2013. In terms of smartphone models, the iPhone 5 was the most commonly used smartphone in the UAE in with 2.8% of the total handsets registered on UAE networks. The report illustrates that the Samsung SIII was the second most popular smartphone with 2.5% of the market share, followed by iPhone 4S (2.3%), iPhone 4 and BlackBerry 9900 (both 1.8%); Samsung S4 (1.6%); Galaxy S Duos (1.2); BlackBerry Bold 9790 (1.1%) and BlackBerry Bold 9780 (1.0%).

The report indicates that 56.2% of all handsets registered on UAE networks were manufactured by Nokia followed by Samsung (16.4%), BlackBerry (10.2%) and Apple (7.8%); LG (1%); Sony (0.9%); Huawei (0.5%) and HTC (0.6%). Unlike Nokia and Blackberry, Samsung and Apple recorded increases in their market shares in Q3.

In terms of specific handset models, the Nokia 101/1010 (4.1%) was the most popular mobile handset in UAE in Q3 surpassing the Nokia 1280/1282 which was the most popular in the previous quarter. In Q3, the Nokia 1280/1282 (3.7%) was the second most popular handset followed by both the Nokia X1 and Nokia E5 (3.0%); iPhone 5 (2.8%); Samsung S III (2.5%); iPhone 4S (2.3%); the iPhone 4 and BlackBerry Bold 9900 (both 1.8%); Samsung S4 (1.6); Galaxy S Duos (1.2%); BlackBerry Bold 9790 (1.1%) and BlackBerry Bold 9780 (1.0%).

During the period from 1 July 2013 to 30 September 2013, users of smartphones and fixed Internet services in the UAE visited various applications websites a total of 1.5 billion times. Apple iTunes was by far the most commonly visited applications website, followed by Nokia OVI; Samsung Apps; Blackberry App World and Android Applications.

In terms of social media, UAE smartphone and fixed Internet users made a total of 13.7 billion visits to social networking websites during the period from 1 July 2013 to 30 September 2013. Visits to Facebook accounted for 91% of total visits to social networking sites, followed by Twitter with 8% of visits, Maktoob with 0.1%, then LinkedIn and MySpace.

Commenting on the review, H.E. Mohamed Nasser Al Ghanim, Director General, TRA, said, “The report provides results that will be of interest both to the public and, crucially, the manufacturers who supply the communications technology our nation has come to depend on. Providing very distinct analysis of consumer adoption, the research reflects the nation’s dynamic ecosystem in which both feature phones and smartphones are driving sustained telecommunications sector growth.”

“This report falls in line with the TRA’s continuous effort to inform the public regarding the current state of the telecommunications sector and monitor its development going forward. Creating open and clear channels of communication with the public through research is a core objective of the TRA as we recognize the significance of their involvement. Statistical research such as this provides invaluable market insight and it is for that reason we will continue to conduct similar projects long into the future,” he added.