Complex Made Simple

Tripp Lite chooses Metra as Middle East distributor

Tripp Lite, a world-leading manufacturer of power protection, connectivity and IT infrastructure products, has signed Metra Computer Group to sell and support the vendor’s portfolio of SMB and Enterprise solutions through more than 5,000 channel partners across the Middle East and North Africa (MENA).

Vipin Sharma, Tripp Lite’s Vice-President for Middle East and Africa (MEA), said, “Metra has an established reputation in the regional ICT industry, a factor that makes them an ideal partner for us to widen our business reach and develop our channel presence in emerging growth markets like Iraq, Saudi Arabia and Egypt.”

Sharma added, “Metra will act as TrippLite’s value-added distributor (VAD) and stocking wholesaler, offering a dynamic reseller base that covers all market segments from retail and SMB to corporate and enterprise. Through Metra, TrippLite aims to make its wide array of highly efficient, reliable and eco-friendly UPS, PDUs, KVM and Console Server switches, surge suppressors, rack enclosures, cooling and cables available to All IT and ICT users in the region.” “By partnering with Metra, we expect our sales performance and reach to grow markedly in the UAE and across the GCC and MENA,” he added.

Established in 1982, Metra has been an important link in the technology value chain and creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation. The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market, which was another influencing factor in Tripp Lite’s selection decision.

Mr Mohamed Eissa, Metra’s Executive Vice President, said, “Having witnessed the ICT boom in the region we believe TrippLite’s innovative technology and Datacentre integrated solutions are well placed to respond to the needs of this rapidly growing industry and Metra with is vast experience and expertise in delivering value to its partners and its vendors is well poised to take these products and solutions to its partners.”

For more information:
Bahaa Fatairy
Genesis Consulting ME
Director of PR Services and Business Development
Mobile: +971553449341