du, today released the special numbers and exclusive packages that will be put up for auction through its partnership with Al Fujairah Auctions, on April 25, 2015 at the InterContinental, Dubai Festival City at 4pm.
Seventy unique numbers in four different categories will be auctioned at the event. The Gold category, has 12 numbers in total and bidding starts at AED 15, 000. The Diamond category, for which bidding starts at AED 60,000, has 52 available mobile numbers. Other categories include Platinum, with four available numbers, and Platinum Plus, with two available numbers, the bid price of each starts at AED 100, 000 and 250, 000 respectively.
All prospective bidders must register in person with Al Fujairah Auctions at the InterContinental, Dubai Festival City from 2pm on the day of the event. To register, participants must bring their Emirates ID, along with a signed cheque made out to ‘Emirates Integrated Telecommunications Company – du’. Seventy unique 052 numbers will be available in different categories for the auction.
As a responsible corporate citizen, du decided to dedicate part of the proceeds to benefit humanitarian causes in partnership with two charitable programmes, Alamwa Amal on Sharjah TV and Emarat El Kheir on Noor Dubai Radio Channel.
“Increasingly companies are looking beyond traditional CSR platforms to make a real difference to society. Auctions have become a great way of raising both awareness and funds for charitable causes over the past number of years, with particular interest in number auctions sparking interest from companies around the world, as they increase both customer engagement and sustainability practices within companies,” said Ahmed Aburahima, Senior Vice President, Government Relations, du.
“The CSR strategy at du has visibly increased sustainability levels within the company. Our aim is to add life-to-life by enabling our customers to reach out to their communities and help those in need.”
Each winner will benefit from a certificate of allocation for the exclusive mobile number
Additionally, the winners will receive a free smartphone and avail from their respective mobile plan for the period of two years.