Complex Made Simple

Uber launches ‘UberFamily’ rides in Dubai, targetting new demographic

‘UberFamily’ is Uber’s latest regional offering, allowing families to book rides with child car seats.

The new option emphasizes Uber’s commitment to providing riders with access to reliable and convenient transportation rides in and around Dubai UberFamilyhas been introduced in response to greater demand for child-friendly travel from riders in Dubai “As transport needs in the region evolve, we are continuing to introduce products that meet local demands and broadening access to riders who are looking for greater flexibility and ease of access" - Rifad Mahasneh, General Manager of Uber in the GCC and Levant

As part of its commitment to better meet customer needs, and continuously build locally using global experience, Uber has today announced the launch of a UberFamily rides option in Dubai. Riders now have the option to book a ride using Uber with a child car seat providing them with quick and easyaccess to reliable and convenient transportation solutions whenever needed.

UberFamilyhas been introduced in response to greater demand for child-friendly travel from riders in Dubai – offering parents added convenience to the already existing options available on the app today.

“As transport needs in the region evolve, we are continuing to introduce products that meet local demands and broadening access to riders who are looking for greater flexibility and ease of access. We are constantly adapting our technology to design solutions that improve mobility while keeping safety and reliability top of mind,” said Rifad Mahasneh, General Manager of Uber in the GCC and Levant. “Our latest offeringUberFamilyis for the ever-changing needs of busy families and their loved ones, and we are committed to building locally using our global experience to continue making it reliable and convenient for everyone to get around.”

Read: Uber Eats starts 2020 with further expansion across Saudi Arabia

Over the past few years, Uber has introduced a number of features and products to the region with the aim to address the ever-changing needs people are facing when it comes to transportation. Some of the most recent offerings include anonymizing rider details, the ability to share trips with loved ones, reminding riders to check their ride details, and having a dedicated safety centre for additional guidance and support. With the latestUberFamilyoption, riders will be able to buckle their children in car seats, giving them extra peace of mind whilst on the move. UberFamily is ideal for riders with children aged four and below and is available to all riders for a small additional fee.

Here is howUberFamilyworks:

● Open your Uber app

● Enter your drop off destination

● Expand product list by swiping up

● Request‘Family’

● Ride with your child buckled up in a car seat

● Note that there is an AED 10 surcharge that will apply to all UberFamilyrides

Read: Airbnb and Uber show us that the sharing economy is changing