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VIDEO: Is Apple building driverless cars?

“Autonomous driving becomes much more important,” says Apple’s CEO Tim Cook

In an era when major auto manufacturers have already announced that they will be producing driverless cars in the future, recent media reports suggest that tech giants Google and Apple have also joined the race, with fully autonomous vehicles in the pipeline.

While Google took a group of journalists for a drive in two of its driverless vehicles, Apple has not confirmed media reports of it developing a self-driving car prototype.

Watch Google’s “Ready for the Road” video:

London-based newspaper The Guardian reported in September that Apple executives have discussed their plans for an “autonomous vehicle” with officials at California’s department of motor vehicles (DMV).

Interestingly, Apple’s chief executive officer, Tim Cook, remarked at the Wall Street Journal‘s WSJDLive conference in California that there will be a “massive change” in the automobile market. However, he did not comment on the reports of the firm building autonomous cars.

“It would seem like there will be massive change in that industry; massive change,” Cook said. “You may not agree with that. That’s what I think.”

“When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important,” he added. Analysts perceive that Cook was hinting that Apple is trying its hand at building self-driving cars.

The tech firm, which always stays tightlipped about its plans and upcoming launches, has not responded to a mail asking for its confirmation of whether it has entered the self-driving car race.