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VMMEA launches MVNO services in Malaysia

Dubai-based Virgin Mobile Middle East & Africa (VMMEA), in partnership with Malaysia fourth-biggest telecom operator, U Mobile, has launched virtual telecom services in the Southeast Asian country, Reuters has reported. VMMEA, holder of mobile virtual network operator (MVNO) licences in Saudi Arabia, Jordan, South Africa and Oman, will operate under its brand Friendi in Malaysia, which usually targets foreign workers. "Malaysia has strong cultural, trade and tourism links with the Middle East markets where VMMEA has the bulk of operations," said VMMEA chief executive, Mikkel Vinter.