Complex Made Simple

Zain Group hosts inaugural B2B Forum in Bahrain

Gathers representatives from all operating companies to align Group’s enterprise strategy

Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, announces the successful conclusion of a two-day B2B (Business to Business)-Enterprise Forum held in Bahrain earlier this month.

The event, which drew senior executives from all of Zain Group’s operating companies and Vodafone Enterprise, focused on the future service requirements of enterprises, and the portfolio of products and solutions that Zain Group offers and will continue to build upon in order to meet the needs of this important market segment.

Enterprise users typically require solutions that offer greater flexibility, connectivity, scalability, security, and processing power, as well as an ability to be accessed from locations around the world. Accordingly, Zain Group benefits from its Partner Market agreement with Vodafone Group, which is a world leader in the provision of enterprise solutions, via its successful offerings to some of the largest corporates globally.

The two companies have already closely collaborated in the area of Sales Training, machine-to-machine (M2M) solutions, as well as in Vodafone Global Enterprise, Office365, international roaming, and the areas of innovation are expected to grow further.

Commenting on the successful conclusion of the inaugural Zain B2B Forum, Zain Group CEO, Scott Gegenheimer said, “Zain is evolving to become an integrated digital services provider, and the Enterprise sector is a significant part of achieving this vision. We are placing a great deal of importance and focus in this area recognizing that as service providers we need to address very specific and tailored requirements in order to capture the enormous opportunities from Enterprise related business.”

Gegenheimer continued, “Zain is already the market leader in six out of eight of its countries of operation, and what this provides us with is the ability to demonstrate scale and experience that appeals to enterprise users. We also partner with some of the finest entities in the world to bring the best-in-class solutions to our customers.”

Zain’s B2B and enterprise solutions are targeted at organizations of all sizes, ranging from small and medium size enterprises (SME) through to the largest corporates, providing support to businesses through the delivery of the latest solutions and partnerships.

One of the main themes of the Zain B2B Forum was the alignment of the Group’s enterprise portfolio roadmap with those of individual operating entities, as well as sharing experiences from Vodafone Group’s extensive enterprise segment engagements.

The Zain B2B Forum was a milestone event as it brought together representatives from Zain operating companies as well as the company’s technical partners to exchange views and ideas on how best to meet the demands of enterprise customers and grow their markets share of the segment accordingly.