Zain, the leading telecommunications company in Kuwait, announced its main sponsorship of “The Human Marathon”; a unique sporting and social event that was recently held at Mall 360 and aimed at promoting a healthier lifestyle amongst people with special needs.
Zain’s support to this initiative came in line with its Corporate Social Responsibility and Sustainability strategies towards people with special needs, as the event aimed at promoting sport and health activities towards people with special needs and merging them with the entire community.
The marathon witnessed high public participation from both able bodied and special needs participants, which resembled their solidified humanitarian concerns for an important social group to join the run. Zain was keen to take part in the event to encourage the special needs community and directing them to pursue a healthier lifestyle in order to live healthy and fit through sports activities.
Zain will continue to find ways to inspire and motivate people in leading humanitarian initiatives so as to foster a better world for even the most vulnerable members of society. The company will always be keen on shouldering initiatives that work towards enhancing the society’s welfare.
Zain’s solid corporate social responsibility and sustainability strategies primarily focus on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday circumstances.