Zain, the leading telecommunications company in Kuwait, announced its latest offering for customers traveling outside the country, where first time users of the popular Uber app can benefit from a free ride service to facilitate their transportation during their travels.
The company’s exclusive offer will allow Zain Kuwait roaming customers to enjoy a free ride service (up to $25) when they use Uber for the first time in the United States, the United Kingdom, or the United Arab Emirates. As soon as the customer arrives to their destination, they will receive an SMS with a promotional code that they can activate through the Uber app on their smartphone (uber.com/app). The offer is valid until 16 October 2015.
Zain Group recently entered into a group-wide agreement with Uber Technologies Inc., an American international transportation network company, to offer Zain customers discounted and preferential services when using the Uber platform. The partnership between Zain and Uber – the first of its kind in the region – is currently effective and operational in Bahrain, Jordan and Saudi Arabia where services are being progressively rolled-out.
This exclusive offer comes as part of the recent agreement, which will see Uber choosing Zain as its mobile launch partner and main mobile service provider for any new future Uber service in any country where Zain operates. This will allow Uber’s partner drivers to benefit from exclusive phone and data deals offered by Zain, further supporting the extension of Uber’s service to a wider user base as it continues to rapidly expand across the region.
The partnership aims to further improve the Uber experience with Zain providing superior network quality and ease of use for Uber driver partners, and the two companies are set to collaborate on the enablement of mobile payments for Uber services as well as the provision of Wi-Fi in vehicles for Zain customers in the future.
Additionally, Zain and Uber will co-operate on unique marketing and promotional offerings to local passengers, and to Zain customers travelling abroad who will benefit from discounted services provided by Uber dependent on location and distance.
The partnership with Uber is an example of Zain’s strategy to offer innovative services to its customers and bring new business models to its markets, further building on the establishment of the Zain Digital Frontier and Innovation (ZDFI) business unit in 2014, which is charged with launching Zain into the digital space with the view to growing the company through new innovative business streams that add to the company’s valuation and customer service offerings.
ZDFI focuses on the areas of innovation; digital services; corporate venturing; and smart cities.