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Airbnb launches in Arabic, becoming more accessible to MENA users

Airbnb has become even more accessible to the Middle East public with this week's launch of its Arabic site. 

Airbnb goes Arab

According to Airbnb, all of its popular features will now be accessible in Arabic: listing pages with thousands of homes bookable for great stays, Experiences around the world and lots of content on how to travel or host with Airbnb.

This move will help familiarize the general Arabic-speaking public with Airbnb. 

Arabic audiences are historically underserved, with Ureed CEO Nour Al Hassan telling Khaleej Times that Arabic content represents less than 3% of the web's content.

Other online booking sites such as Booking.com and Trivago.com already provide Arabic versions of their sites, and Airbnb following suit will help the San-Francisco based startup compete regionally.

Airbnb is finding success in the Middle East

Airbnb has proven quite the hit with citizens of the Middle East, with particular success in the UAE. 

The company has released new data showing that across the MENA region, more than 70,000 listings are now available to book on the Airbnb platform. As of January 1 in the UAE, 10,000 listings were available on the Airbnb platform and hosts in the UAE welcomed more than 145,000 guests from around the world – showing more than 63% year-on-year growth.