Naidu, who was previously Co-Chief Executive Officer for Saatchi & Saatchi in the Middle East, will now work directly in partnership with the management to consolidate the marcoms activities of the Group’s 15 companies in the face of the Group’s rapid expansion.
Mr. Hassan Al Rostamani, Vice Chairman of the Group commented on the appointment; “Vik has proven experience in constantly driving creative and innovative solutions that have improved the entire spectrum of marcoms for businesses in the Middle East as a result of 13 years with Saatchi & Saatchi – 8 of which were in the very highest positions. We are excited about his appointment, especially in terms of the fresh thinking he will bring to the Group”.
Naidu has achieved a number of notable successes with his work in the region, one of which was Saatchi & Saatchi winning the coveted ‘Agency of the Year’ award for the Middle East and North Africa in 2007, as voted by the IAA Dubai Lynx Awards committee.
He commented; “This is a very exciting opportunity to actively participate in the continued growth of one of the region’s most successful groups. In this role I am seeking to garner consistency in the marcoms field through unifying the Group’s messaging, while seeking to employ best practices through establishing a collective marcoms synergism across the Group”.
The Al Rostamani Group, which recently celebrated 50 years of business in the region, has actively built its portfolio to include companies in diverse industries with some of the most esteemed names in local enterprises including Al Rostamani International Exchange, Al Rostamani Pegel, Al Rostamani Travel, Emirates Electrical Engineering, Dubai International Securities and the Central Trading Company.
“By implementing a range of cohesive marcoms strategies, it will enable the Al Rostamani Group to ensure its position as one of the region’s most trusted household names, from now throughout the next 50 years,” Naidu concluded.