Complex Made Simple

Aptec expands Avaya resources

Aptec Distribution, part of Aptec Holdings, Middle East, Turkey & Africa's largest technology distributor, has announced the expansion of its Avaya team with the appointment of Mohammad Mutlaq and Prince Acharya.

Mohammed an ACS (Avaya Certified Specialist) joins Aptec as the Technical specialist, and will offer channel partners with pre-sales support, proof of concepts and technical trainings. He will focus on Avaya IP Office solutions and supporting channel partners for end user level technical discussions. Prince joins the team in a sales capacity focusing on Avaya’s fast moving Quick Edition product line.

“As the authorised distributor for Avaya’s SMB products and solutions, we now have the largest team working with our partners to offer the best solutions to their customers in the GCC ,” said Sabbahuddin Khan, Business Unit Manager for Networking at Aptec Distribution. “The addition to our team should see a considerable increase in our market share of Avaya business in the region while we offer true value to our loyal partners.”

Khalid Khan, SMB Manager at Avaya MENA, said, “We are happy to see Aptec invest in expanding their Avaya team. Aptec’s increase in Avaya resources is in line with the tremendous growth in business we have experienced in the Gulf market, especially after the recent launch of Avaya’s Quick Edition platform.”

Avaya emphasizes the importance of technically certified resources at distributors so that the resellers can be fully supported on pre-sales and post-sales both. According to Avaya, Aptec plays a key role in expanding its business and partner base for the SMB range of products in the GCC markets (except Saudi Arabia & Bahrain) which currently includes Quick Edition and IP Office.

“We have full confidence that Aptec can help us establish Avaya IP telephony as the dominant technology in the SMB voice segment,” added Khan.

Aptec also plans to hold an Avaya inventory of critical spares to ensure that partners can access these immediately when the need arises.