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arab luxury world to underline disruptions in luxury sector; set future tone


The fifth edition of arab luxury world (alw), the Middle East’s leading luxury business conference, will return to the region on May 8 and 9 at JW Marquis Marriott, Dubai, under the theme ‘New Consumer, Consumption and Change’. Organised by Mediaquest Corp – one of the leading publishing and events companies in the Middle East – the conference brings together luxury brands, distributors, agents, retailers, mall operators and service providers.

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arab luxury world provides a perfect platform on which meaningful discussions and the exchange of ideas can take place. With more than 25 separate sessions planned, arab luxury world will contemplate the future of luxury, identifying current obstacles and future opportunities.

Focus on game-changers, prevailing trends

Keynote speeches will be delivered by many influential businessmen and women. Alison Loehnis, President of NET-A-PORTER and MR PORTER, will provide company insights into the Middle East consumer and highlight plans for development. Sonu Shivdasani, founder and CEO of Soneva, will discuss what makes a service great and what drives consumers to come back for more. And Julien Tornare, CEO of Zenith Watches, will focus on the expectations of new consumers.

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There will also be sessions and panel discussions on keys issues facing the luxury sector, such as ‘Expectations of New Consumers’, ‘Regional Outlook’, ‘Mobile or Nothing’, ‘The Rise of The New Arab Woman’, ‘The Rise of Omni-channel’, ‘Enchanting The Resident’, ‘The Store Killer’ and ‘Redefining The relationship’.

Some of the renowned names from the world of luxury participating in this year’s alw include: Edward Sabbagh, General Manager, Farfetch Middle East, Christophe Pradère, CEO, BETC Design & BETC Asia, Markus Leithe, Managing Director, Infiniti Middle East, Rania Masri, Chief Transformation Officer, Chalhoub Group, Olivier Harnisch, CEO, Emaar Hospitality Group, and Maximilian Büsser, Owner & Creative Director, MB&F.

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Most defining moments

Julien Hawari, Co-CEO of Mediaquest says the Middle East’s luxury industry is going through some of the most defining moments of its lifetime and it’s a case of ‘now’ or ‘never’ for decision-makers today.

“The luxury industry is undergoing major disruptions that are driven by changing consumers’ demands, the rise of millennials and abundance of technology. We have drafted this year’s arab luxury world agenda with these factors in mind and expect the discussions that ensue to help provide greater clarity on what is a critical moment for the luxury sector in the region, says Hawari.

“This year we have chosen bold discussion topics that shine a spotlight on today’s harsh landscape, while also looking to more flourishing opportunities ahead,” he adds.

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Global Start-up Bootcamp

This year alw has joined hands with the INSEAD Middle East Campus and [email protected] to organize the final round of the Global Start-up Bootcamp, which will take place on May 6 and 7 at the INSEAD Campus in Abu Dhabi. This one-of-its-kind event in the region will provide a sustainable business development platform for start-up founders, VC firms and corporate conglomerates in luxury, retail, fashion, art and lifestyle, and technology sectors.

arab luxury world is also organising a Global Student Competition, seeking papers on the future of luxury written by students from around the world.

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Growing leaps and bounds

Now in its fifth year, arab luxury world has grown into a global networking platform that is generously supported by key movers in the industry, including Laha, Jamalouki and OMD as the Gold Sponsors; IPSOS and Robinsons as the Bronze Sponsors; Infiniti as the Official Car Sponsor; Hills Advertising as the Outdoor Partner and Trade and Haya and The New York Times as the Media Partners.

For further information on the sessions or to register, visit the official arab luxury world website at: