Complex Made Simple

BenQ Middle East makes two key appointments

Buoyed by the initial success, BenQ Middle East is literally digging deeper by expanding its product footprint and consolidating its regional operations in OGCC (Qatar, Kuwait, Bahrain, Yemen and Oman) and CIS countries.

In line with this, the global leader in networked lifestyle solutions has appointed two key senior executives to effectively manage the company’s ever growing business operations and strengthen its market presence.

Madhu Chandra, as the Business Development Manager, will head the entire OGCC market and will be responsible for new business acquisitions and contracting for BenQ around the region. Madhu has an extensive market experience having worked for high-end and popular Consumer electronics brands. He has more than 12 years of industry experience in the Middle East market.

As Country Sales Manager, Maksat Izzhanov will be heading sales operations across the CIS countries. He was working with a reputed IT firm in Kazakhstan previously and has got 6 years of market experience working in CIS countries.

“Following the company’s remarkable evolution in the UAE, BenQ Middle East is currently in the process of ramping up its operations across OGCC and CIS countries. The appointment strengthens BenQ’s visibility in the region and provides the company with a dedicated resource for business development,”

said Manish Bakshi, General Manager, BenQ Middle East and Africa.

“The new recruits are a glowing endorsement of the quality and experience of the senior management team leading BenQ. We can now focus on delivering BenQ’s next stage of growth & development as we look ahead to double our revenue in CIS & OGCC countries by third quarter 2008.”

BenQ, has consistently been the first to introduce top-of-the-line digital lifestyle products that transforms your living experience. All BenQ products including LCD TV, Joybooks, LCDM & Cameras are available in both OGCC & CIS countries.

“The path ahead is full of challenges and our new position that comes with essential responsibilities is only the first step. We are confident that we will continue to raise the benchmark by pooling our expertise and sharing best practices,”

said Madhu and Maksat.

“We are looking at a structured hiring programme to induct people with proven track records, to assist us accelerate growth and market traction. Their skill sets and depth of talent will help ensure that BenQ continues to hold leadership position in addressing consumer needs,” concluded Bakshi.