Complex Made Simple

Big Boys Toys is back

Big Boy Toys 2014 – the Middle East’s premier luxury lifestyle super show is returning for its 2014 edition in Dubai from the 3rd to the 5th of October corresponding with the Eid Al Adha festival.

This highly anticipated exhibition, organized by Artaaj Events, will showcase the most unique and exciting products from around the globe that the region has never been seen before. From super cars to designer bikes, the coolest gadgets, the latest in fashion and lifestyle and much more Big Boys Toys is a show of superlatives and a platform for the most spectacular product launches.

Featuring the world’s deepest multi-passenger submersible from Triton to the Onewheel self balancing electric skateboard, the thrills at Big Boys Toys 2014 will be never ending. Also at the show this year are the Seabreacher diving machine that can jump 90 degrees out of water, Rage dune buggies that reach 0-120mph in less than 3 sec, the Helicat rough water catamaran, the Jetovator that turns your jet ski into a diving machine, to name a few.

Taking off from the success of the super car Test Drive Pit that was launched in the 2013 edition, this year it will feature more cars and bigger brands elevating the experience to an all new level. The Test Drive Pit at Big Boys Toys in 2013 gave motor enthusiasts the exceptional opportunity to get behind the wheel of the most exquisite super cars in the world such as Lamborghini, Rolls Royce, Bentley and Ferrari and take them for a spin.

Commenting on the 2014 edition, Biju Jayaraaj – Chief Executive Officer of Artaaj, said: “We are thrilled to announce the dates of this years’ Big Boys Toys which has been strategically shifted to coincide with the Eid Al Adha festival for the convenience of our visitors locally and from across the GCC. We are very proud of the wide range of products and activities we are featuring in this year’s show that will ensure three days of unforgettable and unlimited entertainment.”

In its fifth edition, Big Boys Toys 2014 will be more interactive than previous editions giving visitors more chances to “experience” than just “see”. There will be various activities with outstanding thrills and excitement for everyone from RC racing to shooting, simulators and gaming with the coolest gadgets that the region has ever witnessed.

” Big Boys Toys 2014 will elevate its position as the most anticipated lifestyle show in the region. We also have a few surprises up our sleeves that we will announce closer to the show dates that will definitely catch everyone’s attention”, added Jayaraaj.