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Brightcove launches video marketing suite to help regional marketers increase engagement and drive conversions

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, launched the Brightcove Video Marketing Suite to help marketers drive awareness, engagement and conversion with video. The Brightcove Video Marketing Suite is a comprehensive suite of technologies built for the needs of the modern marketer, combining industry-leading video management, video marketing and analytics to help brands maximize the reach and ROI of their video campaigns with a single solution.

Demand for access to broadcast-quality online video in the Middle East is driven by widespread local access to high-speed Internet and the proliferation of smartphones and other mobile devices. According to Google’s Our Mobile Planet report from 2013, two of the top five countries by smartphone penetration are in the Arabian Gulf. This has led to a situation where 52.1% of the Saudi Arabian population and 45.6% of the UAE population use smartphones to watch video.

“The digital marketing space is evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing,” said Steve Rotter, vice president of marketing at Brightcove. “Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix. With tthis announcement, Brightcove is making it easy for marketers to utilize video as part of larger campaigns with a single, unified interface that supports new discovery, delivery and conversion models,” he added.

Video has quickly risen to be one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience, as well as an explosion of technologies focused on supporting marketing’s new role as the primary driver of digital demand. As a result, today’s digital marketers need integrated, interoperable solutions to help drive all of their content marketing and demand generation activities.

The Brightcove Video Marketing Suite addresses this need by providing a comprehensive suite of video technologies that combine industry-leading video solutions to help marketers maximize ROI. The Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery, and a number of marketing automation software integrations, including a new Brightcove Cloud Component for Oracle Eloqua.

Brightcove has enhanced its presence in the Middle East region to capitalize on increased demand for broadcast-quality video content on every screen. Earlier this year, the company announced the expansion of its operations with the opening of its office in Dubai UAE. The Dubai office serves as the central hub for Brightcove’s business development and marketing efforts in the Middle East and Northern Africa region. Brightcove’s customers in the Middle East region include Al Jazeera, My Dubai My City, Abu Dhabi Media and CNBC Africa.

For more info please contact:
Ketaki Banga
BPG Cohn & Wolfe for Brightcove
Tel: +97142953456 Ext-310
Email: [email protected]

Sheena Riviera
AxiCom for Brightcove
Tel: +442083924064
Email: [email protected]