Complex Made Simple

Canon enhances IT skills of UAE youth at ICDL Summer Camps

Canon Middle East, a world leader in imaging solutions, is supporting the International Computer Driving License program (ICDL) Summer Camp for the fifth consecutive year to mark an ongoing commitment with the organisation to enhancing IT skills and social responsibility amongst youth in the UAE and across the region.

The ICDL Summer Camps is taking place from the 29th of June to the 28th of August at universities across the UAE are being supported or organised by the ICDL GCC Foundation to spread digital competency and cyber safety through recreational activities hosted by Canon and other partners. ICDL GCC Foundation works under the umbrella of ICDL Arabia, the governing body and the certification authority of the International Computer Driving License program in the GCC, Iraq and Egypt.

1,700 students ages 14 to 18 across all seven emirates of the UAE will have the opportunity to attend interactive workshops on topics related to Wi-Fi and connectivity showcased in Canon cameras and printers and photography booths will feature the technologically advanced Powershot N100. Participating universities include Abu Dhabi University, Higher Colleges of Technology CERT and UAE University in both Abu Dhabi and Al Ain, the National Academy for Research and Development in Dubai, camp locations in Sharjah and all northern emirates which will be operated by the National Institute for Vocational Education – KHDA.

Anurag Agrawal, Managing Director, Canon Middle East, said: “As a company that encourages creativity and technological innovation, Canon Middle East looks forward to contributing to the ICDL Summer Camp every year to help strengthen IT skills of youth in the UAE. While this generation of students has a high level of digital competency, it is crucial to share tips and tricks to ensure cyber safety from a young age.

“At Canon we implement the philosophy of Kyosei, which encourages our employees and partners to live and work together for the common good. Encouraging the responsible use of technology and the Internet as a lifelong skill will help enhance the user experiences of the local community and boost the opportunities for high-tech innovations from the region.”

At the Summer Camps high achieving students will have the opportunity to win cameras in recognition of their work and all participants will receive vouchers for use on Canon consumer products.

Jamil Ezzo, Director General, ICDL GCC Foundation, said: “We are thrilled by the response we have received for this year’s ICDL Summer Camp. Now on its 13th year, ICDL returns with its strategic aim to empower GCC youth with essential skill to enable them to use social media and the Internet safely and responsibly. We extend our thanks to our sponsors, partners and stakeholders for their strong show of support for this year’s initiative. “

He added: “We would like to particularly acknowledge Canon, which is known the world over to be not only an industry leader in imaging and optical products, but also a responsible corporate citizen evidenced by its generous contributions towards good cause initiatives such as ours. We look forward to continue working closely with the Canon Group in meeting our commitment towards today’s youth and preparing them for a digitally-enhanced future.”

Canon Middle East serves as an active partner in the communities it operates in, by working with governments, scientific, academic, humanitarian, and arts and culture organisations, to integrate corporate social responsibility across all elements of the business.

For further information, please contact:
Alice Hart / Ewan Abbasi
ASDA’A Burson-Marsteller
+9714 4507 600
[email protected] / [email protected]