Complex Made Simple

Decofair 2014 reports successful show for local and international brands

Local, regional and international exhibitors reported strong sales and high customer footfall at the 6th edition of Decofair, Saudi Arabia’s only premium furniture and interior design show. Held at the Jeddah Centre for Forums and Events from 10th – 13th November, the annual show hosted a total of 110 exhibitors, showcasing over 125 brands from 20 different countries.

The annual exhibition, offering diverse brand and product offering and a series of networking and knowledge-sharing events and seminars, attracted over 8,600 unique visitors from across the region and abroad.

Exhibitors included Closet World, Creative Closets, Missoni Home, Scavolini, Al Miro, Al Forsan Global Industrial Complex, Nesma Group, Al Almira Carpet Factory, DeLonghi, Dogtas, DG Mosaic, Floorworld, Italian Chair District and many more who brought a wealth of experience and innovation to the show.

Recent industry reports show that Saudi Arabia is likely to record the strongest performance for the entire MENA region construction markets in 2015. The reports also highlighted an increased confidence in the ease of doing business in the Kingdom, resulting in an influx of new talent, highly skilled designers, and joint collaborations necessary for the completion of large-scale projects in the Saudi market pipeline. Decofair has played an important part in fostering business development on a local and international level and providing international brands with an entry point into the lucrative Saudi market.

“Decofair is an integral platform for both Saudi Arabia and the design industry collectively. Offering foreign companies the opportunity to contribute to the development of the local Saudi market and attain a visibility, market knowledge and connections required for future developments, it is the only exhibition of its kind in the Kingdom. We are delighted this year’s show was a great success and will be working to ensure the 2015 edition continues to support and inspire the market,” said Talaat M. Abdulrahman, KSA Show Director, Reed Sunaidi Exhibitions.

Commenting on the show, Kersi Deboo, Sales and Marketing Director of UK based Distinction Contract, a bespoke hotel furniture solutions company said: “It was our first time at Decofair and it exceeded our expectations. We were pleased with the number of meetings we were able to conduct, we had a really good response to our product, we met potential clients we would love to work with, and we are now well positioned to do good business in Jeddah and Saudi Arabia in the future.”

Demonstrating the key role Decofair plays for the industry, the exhibition included a full programme of seminars, displays and workshops. Decofair Discussions proved popular with visitors with 16 design industry professionals speaking on everything from Feng Shui and new design concepts, to wallpaper technology, while the Student Design Display enjoyed a visit from HH Prince Abdullah bin Saud bin Mohamad Al-Saud and another successful year of showcasing ongoing student development and final project implementation.

The Hosted Buyer Programme welcomed more than 60 buyers from 40 countries, connecting key design buyers from the GCC region with key design exhibitors. Commenting on the business value of the Programme, Hashem M. Othman, Project Manager, Power Key Est, an engineering, architectural and contracting services provider, said: “We came from Riyadh to participate in Decofair’s Hosted Buyer Programme as we hoped to establish mutually beneficial contacts in the industry. We found it exceptionally well organised and highly beneficial for business visitors to gain from the networking opportunities the show provides.”

Decofair covers the interior design industry from A to Z and showcases products from nine key sectors: Furniture, Furnishings, Flooring, Accessories, Lighting, Textiles and Soft Furnishings, Outdoor Furniture, Kitchen and Bathroom Products and Design and Architectural Services.

Decofair is organised by Reed Sunaidi Exhibitions, a joint venture between the world’s largest event company Reed Exhibitions-a co-organiser of global design show Maison et Objet-and Sunaidi Expo, a division of Alfadl Group, Decofair will return for the 7th edition next year from 9th – 12th November 2015.