Complex Made Simple

Drive Communication strengthens its regional arsenal

With over ten years of experience in the advertising and marketing industry and an in-depth knowledge of the MENA region, Paul Boulos joins Drive Communication as Regional Director for Business Development.

Boulos’ role will be to actively lead in the formulation and implementation of a dynamic marketing and regional business development strategy and secure new profitable and growth-oriented business opportunities in line with the company’s strategic objectives.

“The reason why I am attracted to Drive Communication is that it is an agency that comes across as a ‘challenger’ brand in the industry with an audacious dream to fulfill; driving smart change in the market place. As a tempter of creativity, it has a clear hunger for growth to become one of the largest and strongest networks operating in MENA,” Boulos believes.

Established in 1997 and marking its ten year anniversary, Drive Communication is a full service advertising agency operating within a network of eight fully fledged offices across the Middle East and North Africa markets as well as Turkey with a staff of over 240 persons. In 2005, Drive joined forces with Dentsu, the largest core advertising network in the world, going from local to global.

Paul Boulos started his fast tracked career as Communications Manager. In 2000, he was promoted to the position of Communications Director and relocated to Saudi Arabia to help set up the Leo Burnett Riyadh office.

Promoted to Deputy Managing Director of the Kuwait office, his assignment was to expand the company’s share of the Kuwaiti market. Boulos succeeded in securing the first client win, as well as establishing a nucleus team for a once silent operation.

Prior to joining Drive, Boulos held the position of Senior Marketing and Communications Manager at the Lebanese Broadcasting Corporation International (LBCI). His core mission was to establish ‘MARCOM” unit with the objective of promoting the station’s corporate brand and programs in the MENA markets.

Boulos holds a specialized degree in media management form Northwestern University-USA, an MA in International Relations from the Lebanese American University-Beirut, and a BA in Psychology from Charles Sturt University- Australia.