In the third quarter of 2017, Nielsen conducted an online survey of Twitter users in Saudi Arabia in order to better understand their passions and interests. For each passion/interest, the study explored Twitter users’ attitudes, behaviors and preferences – as well as the role Twitter plays in that context. Those surveyed were of both genders, aged 16 to 54, and topics included a variety of interests from football and music to fashion and dining.
Whether it’s a game, transfer day, or news about players, 82 per cent of people on Twitter are interested in football.
Several reasons drive fans to Twitter as they are able to gather and provide information in a timely, engaging and visually appealing manner.
Whether it’s in search for fashion inspiration, to follow renowned designers, or even watch shows online, 44 percent of all people on Twitter in Saudi Arabia are interested in fashion. Several reasons drive enthusiasts to Twitter, as they are able to gather and provide information in a timely, engaging and visually appealing manner.
Whether searching for new travel destinations, travel tips, or even staying up to date with news from various parts of the globe, 90 percent of holiday-goers use Twitter in relation to their travels.