Complex Made Simple

Video: GCEO of Emaar The Economic City: “Cities are super-brands”

The Middle East’s leading conference on the business of luxury, arab luxury world (alw), attracted regional and global experts from the world of luxury who in May 2018 converged at the JW Marriott Marquis Dubai, to discuss ‘The New Consumer, Consumption, and Change.’

READ: Video: Emaar Hospitality CEO: “Technology a fantastic enabler”

Emaar The Economic City operates as a real estate development and management company in Saudi Arabia.

The company primarily develops the King Abdullah Economic City.

It also develops infrastructures; promotes, markets, and sells land within development areas; transfers/leases land; develops buildings/housing units; and constructs on behalf of other parties.

In addition, the company develops, invests in, markets, sells/leases, operates, and maintains properties; and provides higher education services. Emaar The Economic City was founded in 2006 and is headquartered in King Abdullah Economic City, the Kingdom of Saudi Arabia.

READ: DDFC partners with Chalhoub Group to develop Middle East’s creative talent

AMEinfo had the chance to talk to Group Chief Executive Officer and Managing Director of The Emaar the Economic City (EEC), Fahed Al-Rasheed, who shared with us how he sees cities as brands.

READ: Is luxury market in the Gulf taking a turn for the better?