Complex Made Simple

What’s new in Google solutions for advertisers and publishers?

Google has unveiled new ads products and platforms for the first time in 18 Years.

“Today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels,” Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google, said.


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Broadly, here are the three major announcements Google has made::

#1“Google AdWords” is becoming “Google Ads”

“The new Google Ads brand represents the full range of advertising capabilities we offer today—on and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more,” Ramaswamy added.

#2 Google Marketing Platform

Google is also enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.


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“We’ve heard from marketers that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place,” Ramaswamy added.


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#3 Google Ad Manager: A unified platform

“With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager,” Ramaswamy announced.