While most small and medium businesses (SMBs) say they’re combining email and content marketing strategies, we found that their biggest struggle continues to be improving the quality of their leads and increasing conversion rates.
We partnered with Ascend2 to gather insights from marketing influencers from 145 businesses with 500 or fewer employees. The resulting quick-reference infographic is packed with easily digestible data on how businesses are developing and implementing their content marketing strategies.
Nearly 2,000 marketing agencies and 10,000 businesses around the globe trust SharpSpring for marketing automation.
all graphs below are courtesy of SharpSpring